Marketing Webinars to Help Grow Your Practice
Effective Marketing for Small Businesses
GoodTherapy supports our therapist members with the tools to create and maintain a successful, thriving private practice. Our Premium or Pro Membership includes unlimited access to live and recorded marketing webinars presented by leading innovators in the field of health care marketing.
These events are designed to help you learn practical marketing skills, tips, and strategies to grow your practice. Event topics include optimizing your directory profile and website, networking to generate referrals, setting up a group practice, and navigating the insurance credentialing process, among others.
Sign up for a Premium or Pro Membership today to access any of our upcoming or recorded events.
Recorded Marketing Webinars
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5 Hacks for Marketing Your Niche Private Practice
Presented by Kristie Overstreet PhD, LPCC, LMHC, LPC, CST, CAP
Whether you are a mental health clinician just starting your private practice or you have been in private practice for years, you likely know the importance of differentiating your practice for sustainable growth.
In this 1.5 hour webinar, Dr...See More
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How to Create a Hyper-Niche for Your Therapy Practice
Presented by Alison Pidgeon, MA, LPC
Therapists living in an area where there are many other clinicians offering similar services often find it difficult to stand out and ultimately attract attention from potential clients. Large metropolitan areas, like New York City, have thousands of therapists in a...See More
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Six Common Myths of Private Practice Marketing
Presented by Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT
Many clinicians jump into private practice hoping to fulfill their dream of helping others and living their dream life. Even after doing their research and talking to the right people, sometimes things with their business just do not go the way they planned....See More
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Scarcity Proof: Upgrade Your Practice to Feeling Prosperous
Presented by Keri Nola
Many private practice clinicians struggling with their practice complain they do not have enough clients to pay the bills, or that they have to work overtime to make a resonable living. There are few things more disheartening for a therapist than to be sittin...See More
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The Portfolio Approach to Online Marketing for Therapists
Presented by Daniel Wendler, MA
Although John Wanamaker lived over 100 years ago, many therapists today can relate to his complaint, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half."
Many therapists invest their time and money into mark...See More
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How Clinicians Can Retain Today’s Clients
Presented by Lynn Grodzki, LCSW, MCC
A sometimes disturbing secret of the therapy profession is the poor rate of client retention within clinicians’ caseloads. 20% of clients may leave therapy before they see results or their treatment is complete. Newer therapists may be facing dropout rates of up to...See More
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Building a Profitable and Successful Virtual Practice
Presented by Kristie Overstreet PhD, LPCC, LMHC, LPC, CST, CAP
Are you ready to expand your business and work from anywhere? This marketing webinar will provide an overview of what you need to know to get started and grow your virtual private practice. There are many benefits to virtual work for both clinicians and ...See More
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Digital Marketing: Four Easy Ways to Generate More Clients
Presented by Alain Parcan
If you want to grow your client base in 2019, a top-notch website is a must-have. Just ask some of the top therapists in the industry—the gap between them and everyone else is increasing, and clinicians want to be on the upside of those trends.See More
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Developing a Personal Brand: Legal, Ethical, and Clinical Implications
Presented by Curt Widhalm, LMFT
Modern therapists face a challenge totally new to many of them: the internet – and more specifically, the way many people have integrated social media into every aspect of their lives. In earlier decades, clinicians used to hang up a shingle, have clien...See More
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7 Marketing Strategies for Starting a Private Practice
Presented by Sherry Shockey-Pope, LMFT
In graduate school, mental health professionals learn many different therapeutic theories and interventions. They gain face-to-face hours with clients and practice charting skills. However, they rarely get any information in school about how to cr...See More
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Outsourcing in Your Private Practice
Presented by Frances J. Harvey, CPC
The industry of online service professionals, i.e. Virtual Assistants (VA) or Online Business Managers (OBM), is constantly evolving, and many private and group practices are utilizing these services of professionals in their businesses.
In this 90-minute...See More
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Successfully Navigating the Insurance Credentialing Process
Presented by Valerie Kuykendall-Rogers MA, LPC-S
As the demand for quality mental health providers increases, coupled with the continued mandate of the Affordable Care Act requiring insurance coverage for everyone, providers have increased opportunities for growing their practices by acce...See More
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Developing a Successful and Profitable Group Practice
Presented by Joe Bavonese, PhD
Many private practitioners have found that a full solo practice may not generate enough income for them to live the lifestyle of their dreams – such as saving for retirement, paying for college education for their children, and going on vacations. ...See More
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How to Self-Publish Your Book and Position Yourself as an Expert in Your Niche
Presented by Mercedes Samudio, LCSW
Writing and publishing a book is a significant accomplishment, and many mental health professionals have set writing a book as a goal for themselves. However, the journey to writing and publishing a book can feel daunting. You may wonder...See More
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How to Create a Thriving Therapy Group in Private Practice
Presented by Diane Webb, LMHC
Due to the expansion of digital marketing, group therapy in a private practice setting has opened up considerably. Now it is easier and more efficient to spread the word about one's professional services beyond one's immediate group of...See More
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Advanced SEO for Clinicians: How to Optimize Your Practice Website
Presented by Perry Rosenbloom
Are you generating and attracting new clients from your website? An optimized website can help you reach and connect with more potential clients. To reach the most individuals seeking therapy, you can use the latest and most effective search engine optimization (SEO) processes ...See More
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The Future of Private Practice
Presented by Lynn Grodzki, LCSW, MCC
Whether you are new to private practice or an experienced clinician, you deserve to have an ideal practice: one that provides you with personal satisfaction and profitability. Success in private practice is not just based on what you do, it also relies upon how you are i...See More
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5 Strategies for Building a 6-Figure Private Practice
Presented by Jennifer Sneeden, LMFT
In the past year, the way people research and select a therapist has changed dramatically. Because of this, the way psychotherapists market their practices must change as well. In order to build and maintain a thriving practice, clinicians need to incorp...See More
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Networking for Introverted Clinicians
Presented by Allison Puryear, LCSW
The word "networking" can send shivers up the spines of many therapists. However, networking does not have to mean appealing to strangers at a fancy dinner party. Practice building entrepreneur, Allison Puryear, LCSW found networking has been the most effective wa...See More
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5 Actions Used by Top Private Practice Therapists
Presented by Joe Sanok, LLP, LPC, NCC
Therapists have a wide variety of online and in-person resources available to help build a private practice, but many private practice owners struggle with knowing how best to market their practice once it is established. Some clinicians turn to the inter...See More
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SEO 101 for Clinicians: Optimizing Your Private Practice Website
Presented by Perry Rosenbloom
So you finally have all of your private practice marketing efforts in place. You have a definitive goal, a top-notch website, and have also created professional social media accounts, but you are still not getting the calls from individuals seekin...See More
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Group Practice Building: Startup and Marketing Tips for Clinicians
Presented by Alison Pidgeon, MA, LPC
Many therapists are interested in expanding their solo private practice into a group practice, but they may not know how or where to begin. There are several advantages to having a group practice, including the potential for increased income an...See More
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Doing What You Love: Making Private Practice a Thriving Career
Presented by Heather Holmgren, LMFT
How do we bring out the best in our private practice when we are unable to attract our ideal clients? What if we feel financially strapped and worried about where our next referral will come from? Working within our desired expertise, connecting with our ideal c...See More
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Private Practice Marketing: How to Stand Out from the Social Media Noise
Presented by Ernesto Segismundo Jr., LMFT
Social media marketing is dominating the digital world and it is vital for clinicians to avoid becoming noise to consumers and referral sources. Pop-ups, banner ads, and many other types of marketing or advertising are visual and audio noise that consumers ...See More
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Top 5 Business Strategies to Ensure You Love Your Practice
Presented by Jessica Dolgan, PsyD
As a private practice clinician, do you want to learn manageable new ways to grow your practice in a streamlined and efficient manner? What about improving overall personal and financial satisfaction in your practice and business? The five business strate...See More
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Website Best Practices to Help You Grow Your Private Practice
Presented by Perry Rosenbloom
Whether you have had your practice website up and running for a while or it is relatively new, it can be challenging to grow your private practice without professional website design and branding support. If your web presence is not attracting ideal...See More
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Enhancing Your Private Pay Practice: Developing Multiple Streams of Revenue
Presented by Jessica Dolgan, PsyD
Learning to utilize progressive technology and business practices, as well as making an intentional effort to update your business model and plan to maximize revenue, can increase your personal satisfaction with your practice. This educational webinar is d...See More
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How to Build an Insurance-Based Private Practice and Market to Medical Professionals
Presented by Alison Pidgeon, MA, LPC
Clinicians who are new to private practice often question whether or not to accept insurance. Even experienced clinicians wanting to diversify their revenue stream may consider modifying their private-pay practices by taking insurance but may also ...See More
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17 Private Practice Tips for 2017
Presented by Joseph Sanok, LLP, LPC, NCC
Is one of your New Year’s resolutions to make improvements in the business of your private practice? This 90-minute educational webinar will help you keep that resolution with useful tips and proven marketing strategies you can use in your business throughout t...See More
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Marketing Your Clinical Supervision Practice
Presented by Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT
Do you love supervising new clinicians on their way to licensure but find it difficult to promote this area of your practice? Providing clinical supervision can be both rewarding and challenging, and developing a successful supervision practice involves learnin...See More
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Setting the Perfect Fee for a Sustainable Private Practice
Presented by Kelly Higdon, LMFT and Miranda Palmer, LMFT
For clinicians running a private practice, setting fees for services is one of the most integral aspect of running the business. Even if a clinician utilizes successful marketing efforts to attract new clients, if their fee is not set proper...See More
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Practice-Building Q&A with Keri Nola: Planning for Ebbs and Flows in Private Practice
Presented by Keri Nola, LMHC
You have put hours into optimizing your outreach efforts, maximizing your online presence, structuring your business goals, and implementing a variety of other tried-and-true marketing techniques—so why are you experiencing a lull in generating ...See More
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Video and Social Media Marketing for Therapists
Presented by Ernesto Segismundo Jr., MS, LMFT
It is not uncommon for clinicians in private practice to experience the common challenges of running a business, including having the business struggle due to a lack of marketing or an effective brand strategy. Mental health professionals are more like...See More
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Practice-Building Q&A with Keri Nola: Reaching Your Business Goals in Private Practice
Presented by Keri Nola, LMHC
Developing practical business goals can be a difficult process, especially when you are not sure where or how to start. Keri Nola, psychotherapist and practice-building mentor, is here to help. During this 90-minute question-and-answer webinar, Ker...See More
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5 Simple Ways to Optimize Your Website to Get More Clients
Presented by Perry Rosenbloom
What good is a practice website if it does not help you reach people seeking therapy? Unfortunately, it is not uncommon for mental health professionals to invest significant time, energy, and/or money into a website for their practice, only to not se...See More
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Practice-Building Q&A with Keri Nola: Professional Advice for Marketing Your Practice
Presented by Keri Nola, LMHC
What can you do with all of the questions you have about successfully starting, maintaining, or expanding your private practice? Keri Nola, psychotherapist and practice-building mentor, returns for another question-and-answer webinar ...See More
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Using Podcasting to Grow Your Practice
Presented by Melvin Varghese, PhD
Podcasts are rapidly replacing traditional radio for many people. Podcast listenership has tripled in the last five years from 25 million to 75 million listeners, and will surpass one billion annual downloads this year. Google recently joined iTunes (and their 80...See More
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Practice-Building Q&A with Keri Nola: Growing Your Practice with Ease
Presented by Keri Nola, LMHC
Do you have questions that you have always wanted to ask a practice-building mentor as you start or grow your therapy business? This question-and-answer webinar offers a unique opportunity for GoodTherapy.org members to get marketing ideas and direct feedback from prac...See More
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7 Progressive Practice Strategies to Increase Revenue and Attract Optimal Referrals
Presented by Jessica Dolgan, PsyD
This fast-paced webinar is designed to help clinicians stabilize and grow their private practices. Dr. Jessica Dolgan will outline strategies that can assist clinicians in increasing practice revenue, ...See More
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How to Write Marketing Content for Your Practice that Attracts Your Ideal Clients
Presented by Keri Nola, LMHC
Writing content for your GoodTherapy.org directory listing doesn’t have to be scary or frustrating. Too many therapists can be left feeling like their profile isn’t working because they are not connecting with their ideal clients. Did you know there are proven strategies...See More
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Build Your Private Practice with Ease: Turn Around 5 Innocent Mistakes that Keep Your Ideal Clients from Calling
Presented by Keri Nola, LMHC
Practice building doesn’t have to be a frustrating roller coaster ride. Did you know that there are actually specific strategies and formulas that work consistently when you use them? Your ideal clients are waiting for you, but first you need to tweak a few ...See More
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Find the Right Clients: Creating a Successful GoodTherapy.org Profile
Presented by Noah Rubinstein, LMFT
Listing your practice on GoodTherapy.org is one of the most effective ways to generate referrals for your small business, and the GoodTherapy.org team is your one-stop resource for optimizing your profile listing. This we...See More
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Ethical Ways to Market Your Practice
Presented by Pauline Wallin, PhD
Marketing your services benefits you and the public. In order for people to contact you when they need help, they first must know that you are available and that you are a better choice than a self-proclaimed “therapist” with a slick website and no cred...See More
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The Four-Piece Practice Building System for Therapists
Presented by Becky DeGrossa
There is an age-old, proven marketing system used by many successful businesss, but most therapists do not know about it and therefore do not reap the benefits. During this presentation, Becky DeGrossa will walk therapists through this four-piece marketing system, focu...See More
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Websites for Therapists: How to Develop a Website that Brings you Clients
Presented by Noah Rubinstein, LMFT
In this day and age, online presence is an important factor in building or growing a successful private practice, as many consumers now search for services primarily through the Internet. In this ninety-minute Web Conference, Noah Rubinstein, LMFT and Founder of GoodTherapy.org...See More
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Authentic, Empathy-Based Marketing for Therapists: Methods for Growing and Communicating about Your Practice
Presented by Noah Rubinstein, LMFT, Founder and CEO
In this 90-minute web conference, Noah Rubinstein, LMFT, Founder and CEO, will draw from his experience of building a successful private practice and offer suggestions for communicating with potential clients in ways that will draw them toward your practice. He will ...See More
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Survive and Thrive! Practice Building in Hard Times
Presented by Lynn Grodzki, LCSW, MCC
Today’s economic situation has made owning and operating a private practice much more difficult. However, any crisis, whether global or personal, becomes a defining moment in time—not only fraught with challenges, but also filled with opportunities for mak...See More
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A Thriving Practice in Any Economy: Enjoy a Fee-For-Service Psychotherapy Practice Outside Managed Care
Presented by Ofer Zur, PhD
This presentation will teach participants the basics of how to develop, market, and sustain a thriving fee-for-service private practice outside managed care. This crash course will provide details of how to market and manage a successful private...See More
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Build Your Online Presence Through Public Education
Presented by Pauline Wallin, PhD
Writing is one of the best ways to market your practice. It costs nothing (except your time) and can attract the kinds of people that you like to work with. Through your writing, you can build a strong online presence that will boost your ranking in Google and other s...See More
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Increasing Revenue and Satisfaction in Private Practice Despite the Bad Economy
Presented by Jessica A. Dolgan, PsyD
Creating multiple streams of income is a recommendation I consistently make to therapists. Private practitioners who are able to diversify their income streams will experience an increased level of financial stability in their practice and lowered levels of stress and fear. T...See More
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Recession Proof Your Practice
Presented by Lynn Grodzki, LCSW, MCC
Many therapists are worried about the recession we are in today, unsure if they can endure. But there are always hidden prospects in a bad economic market. Some business owners only get better at what they do during bad times. Will you? In this presentation, the nationall...See More
Level Up Your Private Therapy Practice in 2022
Truth in Advertising
Choosing Your Practice’s New Normal: Therapy Online or In Person?
Psychotherapy vs. Coaching: What’s the Legal Distinction?
Therapy Marketing 101: Writing Your GoodTherapy Profile