Doing What You Love: Making Private Practice a Thriving Career

Presented by Heather Holmgren, LMFT on 11-06-2017 at 9 a.m. Pacific (noon Eastern) to 10:30 a.m. Pacific (1:30 p.m. Eastern)

How do we bring out the best in our private practice when we are unable to attract our ideal clients? What if we feel financially strapped and worried about where our next referral will come from? Working within our desired expertise, connecting with our ideal clients, and operating from a place of abundance sets the stage to bring out the best in the individuals we are helping. Many professionals work full-time agency jobs to support their private practice “hobby,” while others may not venture out to start their own business because of fear. Why are some mental health professionals afraid and unsuccessful?

In this 90-minute marketing webinar, private practice entrepreneur Heather Holmgren, LMFT will dispel common myths associated with starting a private practice such as:

  • It takes at least a year to be full-time.
  • There is no money in private practice. 
  • You need significant start-up money to get established.

Heather will describe how therapists sometimes scare themselves into thinking managing a private practice is harder than it really is. Many tips are published online, but no known research exists to support the difficulty of practice starting and building, or the ease of it. People in private practice tend not to share what is working for them, ultimately perpetuating the notion that it is simply too hard to succeed. During this webinar, Heather will share the basic steps to starting a private practice as well the "trade secrets" of building a private practice that is successful.

This marketing webinar is designed to help clinicians:

  1. Recognize one of the biggest barriers to practice building.
  2. Identify the steps of practice building, including basic start-up costs and how much income is required to sustain a practice. 
  3. Assess how money and time should be spent in practice building and advertising.  
  4. Explain the “musts” of online marketing and seven “secrets” to being noticed by potential clients and referral sources. 
  5. List three basics of client appeal. 

 If you have any questions or concerns about this web conference, or would like more information, please contact us here

Continuing Education (CE) Information

CE contact hours will be provided by for attending this web conference in its entirety.

This course has been approved by, as a NAADAC Approved Education Provider, for 1.5 CE hour. NAADAC Provider #135463,, is responsible for all aspects of this programming. Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within legal, ethical, and professional development.

It is incumbent upon the member to verify whether or not this webinar fulfills the CE requirements for their license by the state, board, or licensing body to which they submit their CE certificate(s).

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium or Pro Membership with GoodTherapy includes access to this web conference at no cost. Not yet a Premium or Pro Member? Mental health professionals can attend this live web conference for $29.95 or access the homestudy recording for $14.95.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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Meet the Presenter

Heather Holmgren, LMFT

Heather Holmgren, LMFT

Heather Holmgren is a licensed marriage and family therapist and private practice entrepreneur. Two years after starting her practice, Heather has three employees, a beautiful downtown office in Salt Lake City, and is moving towards a 100% private-pay model. She started her private practice with just $700, has never gone into debt, and spends about $75 a month on marketing. She has a passion for sharing her practice success strategies with other therapists.

You can learn more about Heather and her work on her website at or connect with her on Twitter @thesimplemodern, Facebook @SimpleModernTherapy, Instagram @monday.muse, and LinkedIn at Heather H. Holmgren, LMFT. 

Continuing Education Provider Approvals

  • Logo This course has been approved by, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #135463. is responsible for all aspects of their programming.

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