Private Practice Marketing: How to Stand Out from the Social Media Noise
Presented by Ernesto Segismundo Jr., LMFT on 10-09-2017 at 9 a.m. Pacific (noon Eastern) to 10:30 a.m. Pacific (1:30 p.m. Eastern)
Social media marketing is dominating the digital world and it is vital for clinicians to avoid becoming noise to consumers and referral sources. Pop-ups, banner ads, and many other types of marketing or advertising are visual and audio noise that consumers have learned to tune out. The success of mental health treatment is dependent on human connection, authenticity, and trust, but how can a private practice therapist successfully market themselves on social media while maintaining these principles?
In this 90-minute marketing webinar, social media branding and marketing expert and licensed marriage and family therapist, Ernesto Segismundo Jr., will explain how clinicians can avoid falling into the trap of sounding gimmicky, flashy, or inauthentic in their marketing efforts. Ernesto will describe the therapist’s most effective marketing asset and how it can be used to create content that conveys trust and expertise. He will also cover relationship marketing strategies that can help clinicians attract and retain individuals seeking therapy to their private practice.
This introductory web conference is designed to help clinicians:
- Utilize the power of human connection and relational approach to marketing.
- Recognize that humanness is the most effective marketing asset.
- Create content that conveys trust and authority in the field of mental health.
- Recognize that giving away valuable content will actually help their practice grow.
- Clarify their mission, brand message, and call-to-action.
If you have any questions or concerns about this continuing education web conference, or would like more information, please contact us here.
All are available to GoodTherapy.org members at no additional cost.
Continuing Education (CE) Information
CE contact hours will be provided by GoodTherapy.org for attending this web conference in its entirety.
This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for 1.5 CE hour. NAADAC Provider #135463, GoodTherapy.org, is responsible for all aspects of this programming. Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within legal, ethical, and professional development.
It is incumbent upon the member to verify whether or not this webinar fulfills the CE requirements for their license by the state, board, or licensing body to which they submit their CE certificate(s).
This web conference is available at no cost to GoodTherapy.org members.
This event has already taken place. A recording of this event may be available in the Member's Area.
Meet the Presenter
Ernesto Segismundo Jr., LMFT
Ernesto Segismundo Jr. is a licensed marriage and family therapist with two private practice offices in Southern California. He received an undergraduate degree in psychology from Biola University and a Master of Science Degree in Clinical Psychology from Vanguard University, and he is currently an adjunct professor in graduate-level studies at Hope International University.
Ernesto has experience leading classes and seminars for other professionals with topics ranging from parenting, chemical dependency, and relationship issues to social media marketing for both private and managed-care practices. Also, Ernesto created FYLMIT.com to help mental health professionals develop web-based presence through video and social media marketing. He has dedicated much of his professional career to helping clinicians learn how to market their practice. He also creates promotional videos for therapists in private practice. To learn more about Ernesto and his work, please visit www.FYLMIT.com.