Ethical Ways to Market Your Practice

Presented by Pauline Wallin, PhD on 03-24-2014 at 9 a.m. Pacific (noon Eastern) to 10:30 a.m. Pacific (1:30 p.m. Eastern)

Marketing your services benefits you and the public. In order for people to contact you when they need help, they first must know that you are available and that you are a better choice than a self-proclaimed “therapist” with a slick website and no credentials.

This webinar will provide an overview of three basic channels for marketing your services: blogging, media interviews, and social media—along with tips for using them effectively and ethically.

This web conference is designed to help clinicians:

  1. Explain two ways in which marketing by licensed mental professionals is of benefit to the public.
  2. Describe three main channels for marketing your services and how to use them effectively.
  3. Discuss ethical pitfalls in marketing and how to avoid them.

If you have any questions or concerns about this web conference or would like more information, please contact us here.

Continuing Education (CE) Information

CE credit hours will be provided by for attending this web conference in its entirety. This course has been approved by, as a NAADAC Approved Education Provider, for 1.5 CE hours. NAADAC Provider #135463,, is responsible for all aspects of this programming. Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within counseling services.

It is incumbent upon the member to verify whether or not this webinar fulfills the CE requirements for their license by the state, board, or licensing body to which they submit their CE certificate(s).

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium or Pro Membership with GoodTherapy includes access to this web conference at no cost. Not yet a Premium or Pro Member? Mental health professionals can attend this live web conference for $30.95 or access the homestudy recording for $15.50.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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Meet the Presenter

Pauline Wallin, PhD

Pauline Wallin, PhD

Pauline Wallin, PhD is a psychologist in private practice in Pennsylvania. She is the author of the self-help book Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior, a columnist for Body & Mind Magazine, and a blogger for the APA’s Dr. Wallin appears frequently on local TV and radio news programs, and she has been quoted in national media, including the Associated Press, New York Times, Washington Post, USA Today, Redbook, Ladies Home Journal, and others. Dr. Wallin is a two-time winner of the “Psychologist in the Media” award from the Pennsylvania Psychological Association, based on her contributions to educating the public about psychological issues. She is past-president of the Media Psychology and Technology Division of the American Psychological Association (APA) and has served in various capacities on committees and divisions within the APA and the Pennsylvania Psychological Association.

Dr. Wallin is cofounder of The Practice Institute, LLC, which is dedicated to helping mental health professionals build thriving businesses. She contributed two chapters to the book Getting Better at Private Practice (2012), edited by Chris Stout, PhD. For over 17 years, she has taught colleagues how to use the Internet for research and for ethical marketing. For more information about Dr. Wallin, please visit

Continuing Education Provider Approvals

  • Logo This course has been approved by, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #135463. is responsible for all aspects of their programming.

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