Free Webinar: Marketing Your Insurance-Based Private Practice

Presented by Shamon Harper, MBA on 03-27-2024 at 9 a.m. Pacific (12 p.m. Eastern) to 10 a.m. Pacific (1 p.m. Eastern)

Register for this webinar for FREE by using the promotional code: free2024

I hear a lot of practice owners tell me they don’t need to have a marketing process in place when they take insurance, and I couldn’t disagree more. Why would you want to have a marketing process for your insurance-based practice? There are quite a few reasons I can think of, but let’s just start with the easy reasons...

1. Creating a marketing process for your insurance-based practice will help you attract your ideal clients. I get it, we all like a little variety, but attracting your ideal client means you get to choose the clients you want to work with rather than just accepting whoever comes along.

2. It lets you narrow your focus on what you need to best serve your ideal clients. Rather than chase every certification known to humanity about therapy, let’s take a step back and figure out what will best serve the people we want to work with. That way we can focus on getting good at it rather than having a list of certifications that mean little. When we are attracting those people through a marketing process, we can narrow what we need and focus on quality rather than quantity.

3. It helps prevent burnout. Why is this important? Burnout is a huge challenge in the mental health industry. When you work with people who excite you and energize you, it helps you from feeling overwhelmed and getting burned out. I have seen so many therapists leave this industry over the last 10 years because they end up burning out with the work.

In this 1-hour free marketing webinar, private practice therapists who accept insurance will learn:

  • Why niching your marketing is important and how you can do it.
  • How to write copy for your marketing messaging.
  • Building a firm marketing strategy for your insurance-based private practice.
  • Creating a marketing process that fits your practice and life.

This webinar will include time for a question and answer session at the end as time allows.

Continuing Education (CE) Information

Please note: No continuing education contact hours will be provided by GoodTherapy for attending this web conference. This marketing event is for professional development only.

Register for free by entering the promotional code: free2024

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Attend This Marketing Webinar Free of Charge!

Premium and Pro Members of GoodTherapy get access to this webinar included in their Membership for no additional charge. Basic Members of GoodTherapy or non-members can attend this webinar for free by entering the promotional code free2024 during registration.

Not yet a member? Create a free account first and then register for this webinar using the promotional code: free2024

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

Click here to
Sign In and Access

Meet the Presenter

Shamon Harper, MBA

Shamon Harper, MBA

Shamon Harper is the Co-Founder of Harper Therapy, a group private practice in Tampa, Florida along with his wife and partner Yolanda Harper. Harper Therapy serves individuals, teens, and couples who have experienced trauma or the effects of trauma on their relationships.

Shamon has an MBA and is a private practice business coach. He is the owner of The Connected Private Practice where he focuses his business skills on the business of running a private practice. He helps solo and group practitioners start, grow, market, and build out their dreams of owning a private practice that serves the life they want to live.

You can learn more about Shamon and the services he offers by visiting You can also follow The Connected Private Practice on Facebook or join their Facebook Collaboration Group, here:

Earn CE Credit Hours

Live and homestudy continuing education courses are included with
Premium and Pro Membership!
Sign Up Here
GoodTherapy uses cookies to personalize content and ads to provide better services for our users and to analyze our traffic. By continuing to use this site you consent to our cookies.