The Portfolio Approach to Online Marketing for Therapists

Presented by Daniel Wendler, MA on 06-07-2019 at 9 a.m. Pacific (noon Eastern) to 10 a.m. Pacific (1 p.m. Eastern)

Although John Wanamaker lived over 100 years ago, many therapists today can relate to his complaint, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half."

Many therapists invest their time and money into marketing their practice online, but do not know which of their efforts are paying off and which are just wasting resources. Private practice clinicians may get stuck in a cycle where they follow the latest online marketing trend over and over, never sure if it is right for their practice. 

In this 60-minute marketing webinar, Dan Wendler, MA, will discuss how therapists can break that cycle and focus their marketing efforts where they will do the most good. Specifically, clinicians will learn how a “portfolio approach" to online marketing holds the ticket to success. Clinicians will also learn how to craft a marketing strategy that fits their unique strengths, and how to set themselves up for sustained long-term improvement in their marketing results.

This introductory instructional level marketing webinar is designed to help clinicians:

  1. Utilize a "portfolio approach" to choose marketing opportunities for their practice.
  2. Assess whether a marketing approach is working for their practice.
  3. Plan how to improve the results they are getting from their existing marketing efforts.

If you have any questions, please contact us here.

Continuing Education (CE) Information

No continuing education (CE) contact hours will be provided by GoodTherapy for attending this web conference. This marketing event is for professional development only.

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this web conference at no additional cost. Not yet a member? Sign up for a Premium or Pro Membership, here.

Mental health professionals who are not members can attend this live web conference for $30.95 or access the homestudy recording for $15.50. Sign up here to purchase this webinar.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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Meet the Presenter

Daniel Wendler, MA

Daniel Wendler, MA

Daniel Wendler, MA is the founder of and the author of Clicking With Clients: Online Marketing For Private Practice Therapists. He has personally helped hundreds of therapists launch online advertising campaigns and has been invited to share his insights by organizations including the American Psychological Association, the Practice of the Practice podcast, and the Open Path Collective.

Daniel is currently in the final year of his doctoral studies in clinical psychology and uses world-class training from his previous career in online marketing to help his new therapist colleagues reach their professional goals online. He is also a two-time TEDx speaker on Autism.

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