Group Practice Building: Startup and Marketing Tips for Clinicians

Presented by Alison Pidgeon, MA, LPC on 12-04-2017 at 9 a.m. Pacific (12 p.m. Eastern) to 10:30 a.m. Pacific (1:30 p.m. Eastern)

Many therapists are interested in expanding their solo private practice into a group practice, but they may not know how or where to begin. There are several advantages to having a group practice, including the potential for increased income and the ability to offer expanded services to the community. With these advantages also come the challenges of marketing a group practice and making new business decisions.

In this 90-minute marketing webinar, Alison Pidgeon, MA, LPC, will cover the building blocks of how to start a group practice as well as how to market it. Alison will explain the potential advantages and disadvantages of owning a group practice and how therapists can determine if it is a good business decision for them. She will cover basic information clinicians need to know when they begin the process of expanding their practice as well as what clinicians can expect during the recruiting and hiring process. 

Alison will share strategies she discovered when first marketing her group practice and how they differed from marketing her solo practice. She will guide attendees through the process of envisioning their group practice as a "brand" they can develop and successfully market. Attendees will also learn to use niche marketing strategies to differentiate their new group practice from others in their own communities.

This marketing webinar is designed to help clinicians:

  1. Summarize the pros and cons of starting a group practice.
  2. Describe the building blocks for what is needed to start a group practice.
  3. Demonstrate an understanding of the recruiting and hiring process.
  4. Explain the differences between marketing a solo private practice and a group practice.
  5. Apply a vision to brand and niche market a group practice. 

If you have any questions or concerns about this web conference, or would like more information, please contact us here.

Continuing Education (CE) Information

Please note: No continuing education (CE) contact hours are offered for this course. This marketing webinar is for professional development purposes only.

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this marketing web conference at no additional cost. Not yet a member? Sign up for a Premium or Pro Membership, here.

Mental health professionals who are not members can access the recording for $15.50. Sign up here to purchase this course.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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Meet the Presenter

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA is a licensed professional counselor and the owner of Move Forward Counseling in Lancaster, Pennsylvania. She employs five other therapists, one virtual assistant, and one office assistant in her group practice focused on women’s issues.

Alison left her role as a director at a community mental health clinic and took the leap into full time private practice in 2015. What started out as a solo private practice quickly grew into a group practice after six months. In year two of her business, her practice quadrupled its gross profit over year one, surpassing the six figure mark. Now in year three of business, the practice will double its gross profit compared to 2016.

For the past year Alison has been working as a business consultant, along with Joe Sanok from Practice of the Practice, for other private practice owners. She loves being an entrepreneur and helping others achieve their dreams of being their own bosses. Alison’s specialties as a consultant are creating insurance-based practices, helping clinicians who are just starting out in private practice, and growing a business from a solo to a group practice.

Alison has a regular column in a local lifestyle magazine, Susquehanna Style, discussing issues related to mental health. She has also been a featured guest on the podcasts Practice of the Practice, Selling the Couch, and The Therapist Experience. In 2017 her practice was nominated for the “Emerging Business of the Year” award by the Central Penn Business Journal.

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