Build Your Online Presence Through Public Education

Presented by Pauline Wallin, PhD on 11-20-2009 at 9 a.m. Pacific to 10:30 a.m. Pacific (1:30 p.m. Eastern)

Writing is one of the best ways to market your practice. It costs nothing (except your time) and can attract the kinds of people that you like to work with. Through your writing, you can build a strong online presence that will boost your ranking in Google and other search engines.

In this web conference, private practice mental health clinicians will learn how to decide what to write about and where to find reliable, authoritative content. The webinar will describe how to structure your writing, in both content and layout, to attract online audiences so that they read it and pass it on to others. In order to build a strong internet presence, everything you write must include three key elements. Find out what these are and where to distribute your work for maximum exposure.

This introductory web conference is designed to help private practice clinicians:

  1. Explain at least two best-practices principles of Search Engine Optimization (SEO).
  2. Describe how to structure writing, both content and layout, to attract online audiences.
  3. List three key elements for SEO writing.
  4. Identify what to write to connect with audiences online.

Declaration identifying any potential conflict of interest and/or commercial support: None.

If you have any questions or would like information regarding disability accommodations, please contact us here.

Continuing Education (CE) Information

1.5 CE credits will be provided by for attending this web conference in its entirety. is also an Approved Education Provider by NAADAC, The Association for Addiction Professionals (provider #135463). Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within counseling services.

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this web conference at no additional cost, as well as other member benefits such as a profile listing in GoodTherapy's Therapist Directory. Not yet a member? Sign up for a Premium or Pro Membership, here.

Just want CE credits? Sign up for a monthly or annual CE Subscription with GoodTherapy to get unlimited access to our CE Program, including this event, other live CE web conferences, and hundreds of hours of homestudy courses.

Mental health professionals who are not members can access the homestudy recording for $15.50. Sign up here to purchase this course.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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Meet the Presenter

Pauline Wallin, PhD

Pauline Wallin, PhD

Pauline Wallin, PhD, is a psychologist in Camp Hill, PA. She is author of the self-help book, Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior, and she writes a column for Body & Mind Magazine. She appears frequently on local TV and radio news programs and has been quoted in national media, including The Associated Press, The New York Times, Washington Post, USA Today, Redbook, Ladies' Home Journal, and others.

Dr. Wallin is a two-time winner of the "Psychologist in the Media" award from the Pennsylvania Psychological Association, based on her contributions to educating the public about psychological issues. She is currently president-elect of the Media Psychology Division of the American Psychological Association and is on the Board of the APA Division of Independent Practice.

Dr. Wallin has been a pioneer in teaching professionals how to use the Internet for research and for marketing. She has presented workshops at national and state conferences since 1997 on these topics and has also presented to groups of Internet marketers. She also teaches a distance-learning course, Market With Authority: Build Credibility and Professional Name Recognition on the Web, and holds free monthly Q&A conference calls, where you can get answers to your specific questions about how to build your online presence.

Continuing Education Provider Approvals

  • Logo This course has been approved by, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #135463. is responsible for all aspects of their programming.

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