How to Create a Hyper-Niche for Your Therapy Practice

Presented by Alison Pidgeon, MA, LPC on 01-10-2020 at 9 a.m. Pacific (noon Eastern) to 10:30 a.m. Pacific (1:30 p.m. Eastern)

Therapists living in an area where there are many other clinicians offering similar services often find it difficult to stand out and ultimately attract attention from potential clients. Large metropolitan areas, like New York City, have thousands of therapists in a relatively small area. For these therapists, "hyper-niching"--being very specific about your niche--is recommended to stand out from the crowd. While most experts recommend clinicians "niche down" their therapy practice, this takes it one step further.

In this 90-minute marketing webinar, Alison Pidgeon, MA, LPC will discuss how clinicians may need to adapt their practice to stay competitive in today’s market. For instance, instead of being the practice that treats clients with anxiety, they may need to become the practice that treats "millennials with panic disorder that are also experiencing relationship issues." In addition, hyper-niching can mean offering a type of therapy that is not common, such as "pet loss therapy."

Alison will help clinicians to learn how hyper-niching their practice can generate self-pay clients and a full caseload.

This marketing webinar is designed to help clinicians:

  1. Describe what hyper-niching is and ways it may benefit certain private practices. 
  2. Plan how to determine a hyper-niche for one's practice.
  3. Prepare a marketing plan for one's practice based on one's hyper-niche.
  4. Compile examples of hyper-niches and how to market to one's ideal clients.
  5. Summarize how one's unique expertise can generate self-pay clients.

If you have any questions or would like information regarding disability accommodations, please contact us here.

How the Web Conference Works

Before the scheduled event, all registered attendees will be sent a reminder email from GoodTherapy with specific instructions on how to log in to the web conference center, as well as links to optional handout materials if applicable.

To attend the event, registered attendees will log in to the web conference center using a computer or device (smartphone or tablet with internet access) and calling into the teleconference line on a phone. Attendees will be able to ask live audio questions via phone and/or submit text chat questions via their computer or device. Attendees who are logged in to the event center will be able to see the live streaming video and/or document sharing. Alternatively, attendees may dial into the teleconference line only, though attendees dialing in by phone only will be unable to ask questions.

At the conclusion of this event, participants will receive an email with information about how to request a CE certificate in your GoodTherapy Account. To confirm attendance, participants must enter the start and end codes announced at the beginning and end of the live presentation. Participants will also be prompted to complete an online survey evaluating the event. Participants will need to complete this online survey within six days after the event. Once completed, participants will be able to download a copy of their CE certificate instantly.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded.

For additional information about this event or our CE grievance procedures, please contact us here

Continuing Education (CE) Information

1.5 CE contact hours will be provided by GoodTherapy for attending this web conference in its entirety.

To receive CE credit hours for a recorded event, you will need to complete a survey as well as a 12-question exam, verifying that you listened to or watched the event in its entirety. Recorded CE events are generally considered "homestudy" by licensing boards.

GoodTherapy is an Approved Education Provider by NAADAC, The Association for Addiction Professionals (provider #135463). Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within Counseling Services.

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this web conference at no additional cost. Not yet a member? Sign up for a Premium or Pro Membership, here.

Mental health professionals who are not members can attend this live web conference for $29.95 or access the homestudy recording for $14.95. Sign up here to purchase this CE course and earn a CE certificate.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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Meet the Presenter

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA, LPC is a licensed professional counselor and the Founder and CEO of Move Forward Counseling, LLC. The practice was the first in her area to offer specialized counseling services for pregnant and postpartum moms.

In addition, Alison is a Business Consultant for Practice of the Practice. Her expertise as a business consultant is helping solo practitioners grow into a group practice and she also gets many requests from therapists in saturated markets to help them hyper-niche.

Alison is the author of a popular e-course called Start a Group Practice. In 2018, Alison started a virtual assistant company offering services specifically for therapy practices called Move Forward Virtual Assistants, LLC.

Continuing Education Provider Approvals

  • Logo This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #135463. GoodTherapy.org is responsible for all aspects of their programming.

620 CE hours and counting!

All are available to GoodTherapy Premium or Pro Members at no additional cost.
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