How to Create a Hyper-Niche for Your Therapy Practice

Presented by Alison Pidgeon, MA, LPC on 01-10-2020 at 9 a.m. Pacific (noon Eastern) to 10:30 a.m. Pacific (1:30 p.m. Eastern)

Therapists living in an area where there are many other clinicians offering similar services often find it difficult to stand out and ultimately attract attention from potential clients. Large metropolitan areas, like New York City, have thousands of therapists in a relatively small area. For these therapists, "hyper-niching"--being very specific about your niche--is recommended to stand out from the crowd. While most experts recommend clinicians "niche down" their therapy practice, this takes it one step further.

In this 90-minute marketing webinar, Alison Pidgeon, MA, LPC will discuss how clinicians may need to adapt their practice to stay competitive in today’s market. For instance, instead of being the practice that treats clients with anxiety, they may need to become the practice that treats "millennials with panic disorder that are also experiencing relationship issues." In addition, hyper-niching can mean offering a type of therapy that is not common, such as "pet loss therapy."

Alison will help clinicians to learn how hyper-niching their practice can generate self-pay clients and a full caseload.

This marketing webinar is designed to help clinicians:

  1. Describe what hyper-niching is and ways it may benefit certain private practices. 
  2. Plan how to determine a hyper-niche for one's practice.
  3. Prepare a marketing plan for one's practice based on one's hyper-niche.
  4. Compile examples of hyper-niches and how to market to one's ideal clients.
  5. Summarize how one's unique expertise can generate self-pay clients.

If you have any questions or would like information regarding disability accommodations, please contact us here.

Continuing Education (CE) Information

No CE contact hours will be provided by GoodTherapy for attending this web conference. This recording is for professional development and practice growth purposes only. 

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this web conference at no additional cost. Not yet a member? Sign up for a Premium or Pro Membership, here.

Mental health professionals who are not members can access the recording for $15.50. Sign up here to purchase this course.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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Meet the Presenter

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA, LPC is a licensed professional counselor and the Founder and CEO of Move Forward Counseling, LLC. The practice was the first in her area to offer specialized counseling services for pregnant and postpartum moms.

In addition, Alison is a Business Consultant for Practice of the Practice. Her expertise as a business consultant is helping solo practitioners grow into a group practice and she also gets many requests from therapists in saturated markets to help them hyper-niche.

Alison is the author of a popular e-course called Start a Group Practice. In 2018, Alison started a virtual assistant company offering services specifically for therapy practices called Move Forward Virtual Assistants, LLC.

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