Six Common Myths of Private Practice Marketing

Presented by Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT on 09-13-2019 at 9 a.m. Pacific (noon Eastern) to 10:30 a.m. Pacific (1:30 p.m. Eastern)

Many clinicians jump into private practice hoping to fulfill their dream of helping others and living their dream life. Even after doing their research and talking to the right people, sometimes things with their business just do not go the way they planned. 

“Frustration” does not begin to describe the disappointment; “stress” does not begin to convey the worry. Clinicians can become overwhelmed and exhausted doing everything they can to make their private practice successful. They may even consider giving up on their dreams.

In this 90-minute webinar, Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT will discuss how mental health professionals in private practice can take the mystery out of marketing. They will also discuss how to avoid falling for six common myths that could be preventing success in private practice. 

This introductory instructional level marketing webinar is designed to help clinicians:

  1. Analyze how to reduce risk in private practice.
  2. Discuss how branding and niching can set them apart in a crowded market place.
  3. Recognize ways therapists can make the best marketers.
  4. Observe how doing too many things may be hurting their business.
  5. Describe how to avoid one of the biggest mistakes in marketing.

If you have any questions or concerns about this web conference, or would like more information, please contact us here.

Continuing Education (CE) Information

No CE contact hours will be provided by GoodTherapy for attending this web conference. This recording is for professional and practice development purposes only.

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this web conference at no additional cost. Not yet a member? Sign up for a Premium or Pro Membership, here.

Mental health professionals who are not members can attend this live web conference for $30.95 or access the homestudy recording for $15.50. Sign up here to purchase this CE course and earn a CE certificate.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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Meet the Presenter

Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT

Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT

Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT co-own The Private Practice Startup. They are two therapists with entrepreneurial spirits who are crazy about business, branding, and marketing. They live, work, and play in South Florida. 

Kate and Katie both built their 6-figure private practices in less than two years from the ground up and love inspiring other ambitious mental health professionals to brand themselves, grow their dream private practices, and live their dream lifestyles. They have a hunger for business, branding, and marketing. They love helping private practitioners work with the clients they love, profit more in business, and create the freedom to truly enjoy a lifestyle business.  

Kate is a food and wine aficionado who loves to travel and create new memories with her husband and son. Kate also loves the beach, pilates, riding horses, concerts, and of course the occasional “retail therapy”. 

Thanks to Kate, Katie is a wine snob in the making. Katie loves travel, new and fun adventures, reading books, family time, and taking time to just be. 

Kate and Katie are the creators of Private Practice Marketing E-Course and Coaching, provide FREE podcasts, and customizable Attorney Approved Private Practice Paperwork for therapists. For more information about Kate and Katie’s work, please visit

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