Sex, Lies, and Visual Stimulation: Debunking the Myths About Men

GoodTherapy | Sex, Lies, and Visual Stimulation: Debunking the Myths About MenAsk any armchair psychologist whether men or women are more sexual, and you’ll likely get an absolute proclamation that men are more visual, think about sex more often, and have more partners. These “facts” play into cultural mythology, that ties manhood to sexuality, and treats women as the fairer, less sexual sex. But research is increasingly showing that the things we all think we know about men and sex just aren’t true.

Thinking About Sex

Many of us have heard the claim that men think about sex every seven seconds or every 15 seconds. But this statistic may be little more than a myth. A 2011 study found that men think about sex, on average, only 18 times a day—several thousand times less frequently than popular statistics claim. In fact, men think about sex only slightly more than they think about sleep, which crosses their mind 11 times a day, and as frequently as food, which also makes an appearance in their thoughts 18 times a day. But, according to the study, men still tend to think about sex more frequently than women. The women in the study thought about sex about 10 times a day, with individual numbers ranging from zero to 140 times daily. Individual men, by contrast, thought about sex between zero and 388 times each day.

Number of Sexual Partners

Men tend to claim more sexual partners than women, but upon careful examination, statistics on the lifetime average number of partners fall apart. Unless more men than women are gay or are having sex with a few of the same very sexually active women who aren’t represented in surveys, the averages for men and women can’t differ so dramatically. Several studies have shown that men are more likely to inflate their number of partners, while women are more likely to shave a few off the top.

Desire for Adventure

One famous study asked men and women if they’d be willing to sleep with an attractive stranger. A large portion of men said yes, while few of the women did. This study is often used to support the idea that men crave multiple sexual partners or new sexual experiences. But studies that ask men their desires don’t measure actual behavior. Men may say that they’re willing to sleep with an attractive stranger simply because this is the cultural expectation. Women may be hesitant to say that they’d have sex with a stranger because they don’t want to be perceived as promiscuous.

Are Men More Visual?

We’ve all heard that men are more visual than women, and this is used as justification for everything from looking at porn to ogling strangers. While most research does show that men are more visually stimulated than women, the interpretation of this data is much more complicated than it seems. One 2008 study, for example, emphasizes that sociological factors play a strong role in men’s visual stimulation. Men are taught from an early age to emphasize physical appearance, and the same study found that men tend to be more aroused by contexts in which they can objectify another person—a tendency that is probably learned.

Sex and Masculinity

Myths about men’s sexuality tend to stick around because they make sense in light of social roles and gender ideology. Although women are becoming increasingly sexually assertive, sexuality in women is still less acceptable than men, and women are often taught to feel some shame about sex; this can affect what they report to researchers and whether they share sexual thoughts. Sex-based myths can make women feel that sexual feelings are deviant and abnormal, and can support puritanical ideas about women and sex. But men are also harmed. Men who don’t meet masculine ideals by being hypersexual or craving multiple partners can feel less manly, while men who want a healthy sexual relationship with a single partner may feel pressure to engage in promiscuous or objectifying behavior.


  1. Jordan-Young, R. M. (2010). Brain storm: The flaws in the science of sex differences. Cambridge, MA: Harvard University Press.
  2. Kolata, G. (2007, August 12). The myth, the math, the sex. The New York Times. Retrieved from
  3. Men more willing to have sex with stranger than females: Study. (2011, September 04). Indian Express. Retrieved from
  4. Men think about sex just 19 times a day – nearly as much as food. (2011, November 29). The Telegraph. Retrieved from
  5. Rupp, H. A., & Wallen, K. (2008). Sex Differences in Response to Visual Sexual Stimuli: A Review. Archives of Sexual Behavior, 37(2), 206-218. doi: 10.1007/s10508-007-9217-9

© Copyright 2013 All rights reserved.

The preceding article was solely written by the author named above. Any views and opinions expressed are not necessarily shared by Questions or concerns about the preceding article can be directed to the author or posted as a comment below.

  • Leave a Comment
  • Ira Bindman

    February 17th, 2013 at 9:41 AM

    Thanks for this thoughtful post. My anecdotal experiences, being privy to revelations by my clients about their sexual lives, tends to back up these findings. I’m working with several men whose “appetites” outstrip their partners, who either require no sex or as little as possible. I’ve worked with a woman whose male partner seemed uninterested in sex, but this was the exception. Whether it’s cultural, genetic or something else, I couldn’t say but it seems quite obvious that men think about and want sex more than women.

  • J

    March 29th, 2017 at 12:22 PM

    “Thanks for this thoughtful post. My anecdotal experiences, being privy to revelations by my clients about their sexual lives, tends to back up these findings. I’m working with several men whose “appetites” outstrip their partners, who either require no sex or as little as possible. I’ve worked with a woman whose male partner seemed uninterested in sex, but this was the exception. Whether it’s cultural, genetic or something else, I couldn’t say but it seems quite obvious that men think about and want sex more than women.”
    Ira, allow me to play devil’s advocate: Have you considered alternate explanations rather than a+b=c? Perhaps if women are more likely to have an affair or indulge in promiscuous behavior, these women are not in fact less interested in sex in general, but less interested in sex with their long term partner. Also, I know quite a few women who are not interested in regular sex with their partner, but masturbate daily to release sexual tension. Maybe their partner does not meet their sexual needs and they find more pleasure by their own hand? Understanding the roles men and women stereotypically play in the sex act, such that for the most part sex is still (in 2017) considered completed when the man orgasms, but it doesn’t really seem to matter if the woman orgasms or not. Perhaps if the tables were turned, more women would be interested in consistent sex and less men would be?

  • Lenore

    February 17th, 2013 at 1:42 PM

    I too used to think that only men were the only ones who thought about sex this much but I have so many girlfriends too who talk about it all the time that now I am beginning to doubt it!
    We are all just as sexual as the other, and in the end, what’s wrong with that?
    We like it, we enjoy it, it’s good for us, so is there really any harm in wanting to have sex and think about it if you are in a relationship with someone that you love and care for?

  • vanessa

    February 17th, 2013 at 11:41 PM

    as a young woman I can vouch for the fact that women are just as sexual as men..its just the stereotypes that have us believe otherwise..peek into any conversation and chances are you will hear discussion or thoughts about sex distributed equally among both men and women.

  • Izzie

    February 18th, 2013 at 8:40 AM

    The problem with these studies is that they are all depending on self-reports. How do you know how many times a day you think about anything? If you are trying to figure out how many times a day you think about something, don’t you think you’re more likely to think about it b/c you are so aware of it?

  • Jill H

    February 18th, 2013 at 8:44 AM

    I think there is some underrepresentationg going on in the “Desire for Adventure” part. I am a normal female as are all of my friends. None of us have had affairs or any such thing. But, if a handsome stranger came and asked seven out of my ten closest girlfriends if they’d like to have a one night stand, they’d know down whoever was in front of them for the chance. That’s numero uno on the bucket list!

  • Kent Maynard

    February 18th, 2013 at 8:46 AM

    There seem to be a lot of gross inferences in this article. Here is a case in point:

    Men are taught from an early age to emphasize physical appearance, and the same study found that men tend to be more aroused by contexts in which they can objectify another person—a tendency that is probably learned.

    The last part of the sentence is not backed by any scientific claim, only a presumption on the part of the author. This is certainly only one of several instances in this article

  • Lizzy

    March 13th, 2017 at 11:47 PM

    I’ve had so many people shame me for wanting a guy I’m attracted to, even though I’m not wanting the most attractive guy I can get. Men and women will just call me shallow over and over again, never giving up on trying to prove I’m shallow for not dating a nice guy. Even if I’m like Im shallow and proud of it does nothing to change anything. I’ll give them a list of reasons and try to explain why I don’t think they are nice guys but jerks ECT. I drop groups of friends bc I won’t date some 300- 500 pound man. They should date someone their own size and I don’t even care for those guys personalities anyway. Plus just bc I’m a woman does not mean that I have to only date nice men anyway. If men can date for looks than so can I. I’m not less than a man so I will not date like less than a man. I want to be sexually attracted to a man I date so screw people who would try and take my right from me bc im woman. People try and shame women into not being visual and I will always fight back for visual looks equality. I’d rather no friends than to date some morbidly obese man. Go on and judge me world for being a woman wanting a decent looking guy and not knowing my place in this world should be not visual bc I’m used to it and I ain’t changing ever!!!!!!!!

  • Leonnie

    February 18th, 2013 at 8:48 AM

    Hey, Jill. What’cha doin’ tonight? HAHA! Just kidding! ;0)
    Very ineresting article!

  • N Granger

    February 18th, 2013 at 9:03 AM

    Thanks for clearing up some of those stereotypes. I consider myself to be an average guy and I was beginning to wonder if something is wrong since I don’t think about sex every seven seconds nor do I look at porn. And, I’ve only had two sexual partners. Glad to hear all of this was blown out of proportion.

  • audra

    February 18th, 2013 at 9:24 AM

    Don’t you think that women have been shamed into being quiet about sex and not feeling like we can own up to what we like and what we don’t?

  • Ira Bindman

    February 18th, 2013 at 12:17 PM

    Lenore, what’s wrong with thinking about sex even if you’re not in a relationship? Or fantasizing about having sex with someone other than your partner?

  • Jack

    February 18th, 2013 at 5:00 PM

    Never have I thought gender effects how much we think about sex.It is an individual thing.Although men and women do have TEMPLATES (for lack of a better word) pushed unto them by others, sex is something that plays out so much in the mind and its manifestations are dependent more on the individual mind than anything else.

    I see even women agreeing with this and it only reinforces what I have always thoughts of as true.

  • AMY

    February 18th, 2013 at 11:10 PM

    Audra, you are so right! I am sick and tired of being what I’m expected to be rather than what I really am. Why is it sick if a girl wants to explore her sexuality but it is an adventure and a macho thing when a guy does the same?

    The societal norms and prejudices have forced women to change themselves and that isn’t too good I’m sure, to change due to pressure rather than own will!

  • Ira Bindman

    February 19th, 2013 at 12:51 PM

    Amy, I agree with you about women being empowered to explore their sexuality unimpeded by the societal stereotypes and pressures to “stay pure”. It takes a strong individual to buck the conventions, which I believe are upheld by many other women as well as by men. There’s a “double standard” when it comes to sex and it’s particularly unfortunate because it holds women back from achieving their rightful equality in the bedroom.

  • Preston

    February 19th, 2013 at 3:52 AM

    Men don’t seem to have the hangups about sex that women seem to have, and I am sure that a large part of that has to do with society and how others have expected women as a whole to behave about sex. They have been told that for a man to be on the prowl and to enjoy sex is normal but for a woman to do it is something that she must endure.

  • Brandon

    February 19th, 2013 at 11:24 PM

    Men may think about sex a little differently than women but both the sexes think about it alright! The ways and techniques may be different but the bottom line is we’re all human, We all think about it just the same. end of the story,

  • Ben

    February 20th, 2013 at 4:06 AM

    Isn’t this beating a dead horse?
    Just let men be men and do what we have always done-
    appreciate women for their form and their beauty and let the women come around and be comfortable with doing the same

  • rita

    February 21st, 2013 at 5:59 AM

    “…sexuality in women is still less acceptable than men”
    There are still people who think like this?
    hello people! This is the 21st century and I am perfectly okay with my own sexuality and that of everyone else.
    If you still have hang ups about sex and the way that women think and feel about sex, then you have some serious problems that need to be worked on.
    To continue to promote the “fact” that women are not comfortable in their own skin and with their own sexual beings is ridiculous.
    I think that most of us know who we are and what we want, and it’s just the rest of you who are kind of intimidated by that.

  • Gilmer

    February 21st, 2013 at 11:18 PM

    There isn’t any point to this debate anyway. Men and women may or may not have the same outlook about sex. But does it matter when it comes to choosing your partner? No.

    You’re going to make the choice based upon your own sexual orientation and not by looking at what men or women think.

  • TIM

    February 22nd, 2013 at 11:22 PM

    Oh men and women are all the same when it comes to sexual activity.All of these ‘reports’ are nothing but another avenue for reverse sexism, where men are judged against and nobody speaks a word.Compare that to any such act by a man against women and everybody will be up in arms!

  • Michelle

    February 25th, 2013 at 4:12 AM

    I actually agree with Tim. We are all sexual creatures and have sexual needs, we might go about meeting them in different ways but we need it and want it just the same.

  • Andrea Simmons

    March 1st, 2013 at 11:39 PM

    Though I haven’t had a million partners and have not had sex lately, at 70 I am just as interested in the idea of enjoying sex as ever, given the right opportunity. The idea that women don’t enjoy sex as much as men is to me more myth driven than anything. Given the right lover, I don’t know many women who wouldn’t be open to great experiences. Do appreciate the article.

  • Linda

    January 23rd, 2014 at 4:51 PM

    I’m sorry if I don’t believe in these studies! Like… How do you know how many times a day you think about sex?? Actually, you’re more likely to think about it if you try to figure out! In my experience, we girls also talk more about sex than guys when we’re together… Honestly, when we hang out together we always end to talk about sexy stuff lol! It also depends on individual, not all men/all women are the same…

  • Amanda

    February 12th, 2014 at 10:44 AM

    Well since this is the internet and we’re anonymous, I’m 29 and female and I think about sex I don’t know.. 15-20 times a day. Even after I get it, I think about it. The thing is, with women.. Ugh.. Our sex drives don’t go down. They just go down if we’re with the guy for a long time. Sex with him becomes.. a job, instead of fun, like sex with a stranger would be.

  • Fran

    July 30th, 2016 at 2:35 AM

    I totally agree with Amanda!!!! I told my boyfriend that I get very bored after a little while! Same approach,same boring sex after awhile! So a man can look as much as he wants. Same c**!! So men, I tell you the very truth that your Lady won’t or don’t want to tell you!!! Just being very honest!!!! LOL!!!!!
    Ask her to tell you the very truth :-)!!!!!!!

  • robert

    March 18th, 2014 at 5:05 PM

    The difference is not which gender thinks about it more or less, it’s nearly impossible to know for sure, at least with today’s technology. The real difference between the sexes is how each views sex. Pay close attention to some of the replies. Women need a “partner”, while men just need a person. Where I’m getting at is that for men, sex is purely physical. There are no emotions attached to it. I have met some women that claim to be this way but I would say this is not the norm.

  • Linda

    April 14th, 2014 at 3:26 PM

    This is how I feel about this topic. I am 51 and love to have sex with my boyfriend more then him. When he is with his friends he talks about having sex and makes comments aboout what woman look like but at night or any other time of day. I have to pretty much inciate all of the sex. So looks like in this relationship I guess I am the male and he is like the female. I dont mean to sound mean but that is what it is. He says I think like a guy. And yes I look good for my age. Been working out since 16.

  • Gina

    September 16th, 2015 at 10:12 AM

    Robert no its not that women “need” a partner and men just need a person, as if its some inherent fact about being male or female but that currently how sex, sexuality, and genders are set up in our culture, it creates the situation you claim. However its not because of the reason you claim though. Men and women actually both enjoy sex better with a partner than with a stranger. So we are same in that regards even in our current culture but when it comes to “wanting” sex with a stranger, its not that women “view” sex differently, as you said but that having sex with a stranger just isn’t worth it as a woman in this culture. Sex is taught as a very male centric thing, even women’s pleasure is made to be about male pleasure(women should moan and enjoy sex or at least look like they are because it makes sex more enjoyable for the man), so this results in sex with a stranger often being disappointing. I like to have sex with the same guy but its not because I require an emotional connection, my last hookup buddy and I would see each other at parties and stuff but I really only paid attention to him when I was ready to go back to my place and have sex. A few times I called him during late night study breaks to come over to have sex and then go right back to studying. So there was no emotional connection but I now knew we were at least somewhat sexually compatible. Now just having a person isn’t worth it because the chances of sex being good with a rando is pretty low (because of reasons I explained above), now add the risk of STDs, slut shaming, being disrespected in your community/group, risking bad reputation, and risking physical injury to that and the thought of just having sex with any decent looking rando doesn’t sound too appealing. So it really isn’t how we view sex, because sex is just as physical and emotional for women as it is for men, its just that sex with a stranger just isn’t worth it when your culture is set up to make it more likely to be a negative experience than a positive one for people of your gender.

  • Gina

    September 16th, 2015 at 10:41 AM

    Robert, if you still can’t understand it then imagine having sex with just any random person is most likely to not end in an orgasm. The girl will most likely stop before you reach an orgasm or will keep going for what feels like forever because your d*ck is now numb and you know you won’t be able to finish at all and just feel tired. So its just O-kay or mediocre sex, and sure thats often still better than no sex at all, but the gal may talk badly about you the next day for how you had sex, even though she participated in it herself, and others will look at you as a joke, not respect you for who you are as a person but judge you most importantly by your sex life. You are truly looked at as a morally bad person because you had couple one-night-stands and no matter what you do in life after that your sex life will be weighted above all and when/if you do want an actual relationship with a woman you like, she may not see you as “boyfriend material” because you had a few casual sexual encounters for purely physical pleasure. You are also risking STDs too and in this culture women carry around knives all the time and even though unlikely, she may possibly use that knife to cause physical harm to you because she knows that in this culture she can get away with it because people will blame you for hooking up with just any person rather than come to your defense. Now tell me how appealing having sex with just any person sounds when its no orgasm sex with the negative societal backlash from that sexual encounter following your for months/years/lifetime, all for that one time you had mediocre sex.
    This is why a woman would rather have a hookup buddy so we can have pleasurable sex and not have to worry about being slut shamed because of having a high “number” of sexual partners.

  • Rachel

    May 12th, 2016 at 3:11 AM

    Especially in our society, we grow up with “good girls don’t look”, “women aren’t as visual”, and who is to say how any given person responds. It’s annoying when these myths are portrayed as ‘fact” they are not fact , and lead to misunderstandings and frustration. The “studies” are flawed , because the subjects are shaped by social constructs, males are expected to look at women, but women who look, are thought of as “too aggressive” so women are sidelined into the emotional and auditory mistakenly and unfairly.

  • Laila

    June 6th, 2018 at 1:53 PM

    No one believed ” women aren’t visual ” till MARS VENUS. We have to realize , as a society we’ve been played!

  • Luke

    May 25th, 2020 at 8:06 AM

    There is plenty of research backing up that men react differently to visual stimuli compared to women. Even one of the more cited reserach that said there wasnt a big difference in brain scans even said that the result wasnt conclusive because it only shows bigger areas that react and that ther emight be smaller areas interacting that play a difference.
    There is very clear difference between men and females sex drive. Not opposite but enough different to show in society. And that it would be shameful for a woman to look at porn so they dont do it and that would explain why 80% of the porn sites visitors are men? That is hilariuos. Talk about a+b=c. The most likely explanation is probably the correct one. Why would it be shameful for THAT MANY WOMEN if no one can see, hear or know about if they are in the bedroom surfing porn? That makes little to no sense to just brush it off.
    No, men are more stimulized by visual and objetification and respond quicker to sex. Felames just react differently. One isnt better or worse than the other. Just different. Lying to ourself because it “sounds good” that we are completly the same wont help us in science or in therapy.

  • Luke

    May 25th, 2020 at 8:32 AM

    And regarding that its being “wrong” for females to look at porn in our society (that becamse liberated since decades ago??!) same is just as true for guys not being honest they mostly look at boobs and butts. If they say that when asked they get called pigs and various other things. Was that taken into consideration or is it only women that is being held back? See what I mean that with todays PC talk they only lean to one side being marginalized and wronged. It can never be men too.

Leave a Comment

By commenting you acknowledge acceptance of's Terms and Conditions of Use.


* Indicates required field.

GoodTherapy uses cookies to personalize content and ads to provide better services for our users and to analyze our traffic. By continuing to use this site you consent to our cookies.