What Happens When Women Give Up Their Beauty Routines?

woman-applying-eye-makeupWomen spend billions of dollars every year on beauty products, and studies have repeatedly documented that advertisements for cosmetics, shaving supplies, skin care, and other beauty tools leave women feeling bad about their appearance. While cosmetic routines can be a source of comfort and may make some women feel better about themselves, other women are so dependent upon beauty supplies that they feel inadequate without them.

Some feminists theorize that the obsession with appearance serves to keep women subservient by lowering their self-esteem, and there’s no denying that time spent primping could be devoted to other pursuits. Fed up with their routines, over the past several months three women made radical changes. Their experiences reveal much about our obsession with beauty.

The Mirrorless Bride

Kjerstin Gruys spent most of her life struggling with her appearance, and an eating disorder had compromised her self-esteem and health. When her boyfriend proposed, she decided she wanted to enter marriage with a healthier self-image and break the cycle of obsession with her appearance, so she opted to avoid mirrors—while maintaining her beauty routines—leading up to her wedding and on her wedding day itself. Without mirrors, she couldn’t track her results and endlessly critique her looks. She even avoided looking at her wedding photos out of fear that they might reignite her insecurity.

Much to her surprise, her strategy worked. She found herself less focused on her appearance, and with that diminishing focus came increasing self-esteem. Gruys, a sociology graduate student, argues that mirrors can serve as a distraction that prevents women from focusing on more important aspects of life. For her, removing mirrors from the picture increased her satisfaction with herself and life.

No More Hair Removal

Many women wouldn’t think of revealing stubble, let alone giving up shaving altogether. Although feminist movements have occasionally encouraged women to rethink their approaches to body hair removal, shaving remains wildly popular, even among women who don’t wear makeup or otherwise spend much time grooming.

Tired of wasting her time, irritating her skin, and creating an illusion of hairlessness, Emer O’Toole decided to give up shaving altogether. That decision spurred a wide variety of reactions. Her partner was hesitant at the time, but ultimately embraced the project. Random strangers, however, weren’t always kind, and she reports that some ignored her or made rude or insulting comments. When one child asked her why she had hair under her arms, the child was shocked to learn that women shave, then proceeded to ask her mother why she shaved. And this, O’Toole says, was precisely the point of her project—to cause people to question the things we do.

A Year of Modesty

Perhaps the most extreme approach to scaling back the time women spend on beauty comes from Lauren Shields. She realized that she had hundreds of dollars worth of makeup and that a significant portion of her clothing made her feel awful about herself. Desperate to break a cycle of superficiality, she decided to get rid of every piece of clothing that made her feel insecure, and to give up most forms of grooming—including makeup and styling her hair—for a year. Because she wanted to draw attention away from her body and refocus it on her personality, she also began wrapping her hair in a scarf, and wore only clothes that covered both her arms and legs.

She details the experience in her blog. In the early going, she struggles with her worth without a daily primping regimen. Strangers are sometimes unkind, and Shields frequently feels invisible in clubs and among glamorous women. Her experiment, however, ultimately yielded more confidence, and she met her fiancé in the midst of the experiment. In an article for Salon, Shields argued that abandoning her beauty rituals allowed her to focus on more important things, including becoming the sort of person who is ready for a lifelong relationship.


  1. Fleming, O. (2012, August 15). I avoided mirrors for a year: The bride who cured her crippling insecurities by refusing to look at her own reflection – even on her wedding day. Mail Online. Retrieved from http://www.dailymail.co.uk/femail/article-2188726/I-avoided-mirrors-year-The-bride-cured-crippling-insecurities-refusing-look-reflection–wedding-day.html
  2. Kilbourne, J. (2000). Can’t buy my love: How advertising changes the way we think and feel. New York, NY: Simon & Schuster.
  3. O’Toole, E. (2012, May 02). Ladies: Why you should stop shaving. The Guardian. Retrieved from http://www.guardian.co.uk/commentisfree/2012/may/02/ladies-why-you-should-stop-shaving
  4. Shields, L. (2013, July 1). My year of modesty. Salon.com. Retrieved from http://www.salon.com/2013/07/02/my_year_of_modesty/

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  • Leave a Comment
  • margaret

    July 26th, 2013 at 11:28 AM

    Oh no this is not for me at all.

    I am not saying that I derive my true sense of self by what I see in the mirror but I am fra too girly to give up all my grooming. That is what makes me feel a little smidge better about myself sometimes- for others it might be a new outfit, but I have to have my girly things or I would be lost.

    I applaud those who can bare it all and go au naturel, it just isn’t the approach for me. I think that I would be sad more than glad if I had to give it up.

  • Melanie E

    July 27th, 2013 at 4:43 AM

    In my case, if I gave up all of my beauty routine then I think that I would be giving up my husband too! He likes it, he likes me to look pretty and I guess that I like to look pretty for him. This would be a totally new mindset and routine for me to follow and I don’t know that I could stop hiding behind the makeup and hair. I think that I could more easily give all that up before I could shaving though. Yuck, not shaving makes me feel gross, I even hate sleeping with myself when my leg hair gets too stubbly. Definitely throw out the makeup before I ever would my razor.

  • Maxx Garcia

    July 28th, 2013 at 9:52 PM

    We all know how important a daily beauty routine is. Not only does it insure that you will look your best, and that your skin will remain healthy, but it allows you to manage your time more efficiently.

  • Melinda

    August 6th, 2013 at 3:43 PM

    How about just the daily cleanliness routine? Tack on the makeup, shaving and plucking and there you’ve got a time-management problem, surely leading you to sleep less and “need” more makeup!! It’s a viscous circle and I applaud the writer of the article. 2 thumbs up!!

  • Iris

    July 29th, 2013 at 4:38 AM

    cosmetic companies are haunted by the thought. . .

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