Google unveiled their annual Google Economic Impact report on Wednesday, May 26, and chose to feature GoodTherapy.org because of the substantial boost in growth and traffic the site received due to its participation with Google. The report identifies individual companies in each state that were significantly impacted by Google, the largest online search engine.
Part of the purpose of the report is to outline and describe Google’s contribution to American commerce and give an overview of the funds contributed to the economy through advertising and charitable efforts. Google generated $54 billion of economic activity for American businesses, website publishers, and nonprofits in 2009.
We are proud to report that as a result of all of our online marketing efforts, GoodTherapy.org is growing rapidly and receiving over 1.2 million therapist searches each month by GoodTherapy.org visitors! In the early days of GoodTherapy.org, in 2007, founder and CEO Noah Rubinstein wasn’t sure how to get started. While he had experience as a mental health professional and had an inspired and comprehensive vision for what he wanted GoodTherapy.org to become, he admits himself that he didn’t quite know how to get an audience to visit the site.
Rubinstein is quoted in Google’s report as saying, “I knew next to nothing about how to get people to come to our new website. All I knew is that we had no traffic.” Once the GoodTherapy.org team began using AdWords, a Google-based advertising system, Rubinstein says it became much easier to gain positive interest in the site from both therapists and people seeking therapy.
“AdWords put us on the map. We’re now one of the most popular therapist directories in the world, with hundreds of thousands of visitors every year,” Rubinstein said.
Small discoveries like AdWords and quick implementation of new ways of connecting with people are what make GoodTherapy.org successful in our mission and vision. By reaching more people, we are doing far more to educate people about ethical therapy, the benefits of collaboration between therapist and client, and the need for reducing therapy stigma in our society. We’re excited to be featured in Google’s Economic Impact report, and we look forward to many more years of great achievements!
You can find more information about GoodTherapy.org’s referral process here.
© Copyright 2009 by By Noah Rubinstein, LMFT, LMHC, therapist in Olympia, Washington. All Rights Reserved. Permission to publish granted to GoodTherapy.org.