The Benefits of Video Marketing for Therapists

The Benefits of Video Marketing for Therapists - GoodTherapy Blog

Video Marketing for Therapists

If your goal is to grow your organization and expand your client base, you should consider video marketing. While videos are used across all industries to promote growth and interaction, therapists do not always consider it when looking for ways to market themselves. Video marketing for therapists can be extremely effective for reaching new clients and establishing your brand. Keep reading to learn more about the benefits of video marketing for therapists.

Benefits of Video Marketing for Therapists

Gives a Face to Your Organization

Mental and behavioral health organizations sometimes fail to give a face to their organization. Print ads and social media posts can be a great way to drive up business, but do not go far in terms of the personal connection they facilitate. Video marketing for therapists can be a great way to give a face to your practice and establish your brand in the eyes of potential clients.

Sets the Tone for Clients

Setting the right tone for how you practice is essential to growing your client base. You want potential clients to feel at ease about their decision to engage in mental health services. Video marketing for therapists can be a great way to achieve this. A video can help establish the tone clients can expect, giving them a good idea of what therapy with you would be like.

Easily Grabs Attention

Video marketing is a quick and effective way to stand out to potential clients. With both audio and visual sensory engagement, clients are less likely to feel disconnected. By grabbing their attention, you stand a better chance of bringing more individuals through your door. 

Do Videos Work?

Research shows that video marketing for therapists works. Video marketing helps build relationships between future client and provider before a conversation is even had. This relational capital is a strong start to the growth and development of the therapeutic relationship. 

Where Should You Start?

There are dozens of places your organization can start when considering video marketing. From dedicated video platforms like YouTube, to targeted video advertisements, to webinars and social media, there are plenty of places to engage in a video format. Providers would be wise to remember that in 2020, quality makes a difference, but it is not everything. For serious platforms, providers should consider partnering with a videographer, but on smaller platforms like social media, therapists can easily film themselves. While there are some barriers to tackle in order to produce quality video content, doing so will set you apart from the rest of the crowd.

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