Gerald Greenfield


Gerald Greenfield

Gerald Greenfield


Professions: Marriage & Family Therapist, Psychologist, Psychotherapist
License Status: I'm a licensed professional.
Primary Credential: Psychologist
Billing and Insurance:
I am an in-network provider for:
  • Alliance PPO
  • Anthem
  • Blue Cross Blue Shield (BCBS)
  • UMR
  • United Behavioral Health
  • United Health Care
  • WEA-Trust
  • WPS
Fees: Intake (first) sessions, approximately 45-50 minutes: $225. After the initial session: Individuals, $140 per 45 minutes; Couples, $150 per 45 minutes.


6409 Odana Road
Madison, Wisconsin 53719

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My Approach to Helping

I have helped individuals and couples with a wide range of issues for over 25 years. Each course of therapy is different, as it depends on and responds to your unique qualities, circumstances, concerns, and needs. Generally, though, my approach draws from various orientations, and emphasizes (i) listening attentively, supportively, and non-judgmentally, helping you to feel understood and accepted; (ii) enhancing awareness and understanding of feelings, and how feelings are related to thoughts and behavior; (iii) identifying and challenging counterproductive thoughts; (iv) helping people identify their "default" reactions, and enhancing their recognition of other options; and (v) encouraging and facilitating related change and growth.

In couples and marital therapy, partners often start with different perspectives: Often one person is more unhappy than the other; other times, both are unhappy but are bothered by different things or see the relationship problems differently. I try to create a safe and productive environment in therapy by (i) compassionately and respectfully understanding EACH partner's perspective; (ii) helping each person to better understand himselfherself, herhis partner, and relationship patterns; and (iii) identifying new, more constructive ways of dealing with feelings, conflict, and problematic aspects of the relationship.

More Info About My Practice

In contrast to big clinics, I am an independent provider with a private waiting room overlooking a quiet, peaceful courtyard. When you call, you reach my private voicemail, and I call you back directly. I accept many insurance plans, and would be happy to submit claims for your therapy with me.

Seeking help is a big step. Good for you for considering it, and thanks for considering me. Although there are no guarantees, research demonstrates that most people feel helped by counseling/therapy. I'd be happy to try to help you. Feel free to give me a call (608-271-8799) if you have any questions or would like to schedule an appointment.

Specific Issue(s) I'm Skilled at Helping With

Relationship and marital problems, stress, depression, anxiety, anger, addictive and compulsive behavior.

Services I Provide

  • Consultation
  • Individual Therapy & Counseling
  • Marriage, Couples, or Relationship Counseling

Ages I Work With

  • Adults
  • Elders


  • English

Groups I Work With

    Intentionally I see people with a wide range of problems, including those listed. I see individuals and couples.

Client Concerns I Treat

  • Abandonment
  • Abortion / Post Abortion Issues
  • Abuse / Abuse Survivor Issues
  • Academic Concerns
  • Addictions and Compulsions
  • Adjusting to Change / Life Transitions
  • Anger
  • Anxiety
  • Blended Family Issues
  • Codependency / Dependency
  • Communication Problems
  • Compulsive Spending / Shopping
  • Control Issues
  • Depression
  • Divorce / Divorce Adjustment
  • Drug and Alcohol Addiction
  • Eating and Food Issues
  • Emotional Abuse
  • Emotional Overwhelm
  • Emptiness
  • Family of Origin Issues
  • Family Problems
  • Fear
  • Fertility Issues
  • Forgiveness
  • Gambling Addiction
  • Grief, Loss, and Bereavement
  • Habits
  • Health / Illness / Medical Issues
  • Helplessness / Victimhood
  • Identity Issues
  • Inadequacy
  • Infidelity / Affair Recovery
  • Irritability
  • Isolation
  • LGBT (Lesbian, Gay, Bisexual, and Transgender) Issues
  • Life Purpose / Meaning / Inner-Guidance
  • Men's Issues
  • Midlife Crisis / Midlife Transition
  • Mood Swings / Mood Disturbance
  • Multicultural Concerns
  • Obsessions and Compulsions (OCD)
  • Panic
  • Phobias
  • Physical Abuse
  • Posttraumatic Stress / Trauma
  • Prejudice / Discrimination
  • Relationships and Marriage
  • Self-Care
  • Self-Confidence
  • Self-Criticism
  • Self-Doubt
  • Self-Esteem
  • Sensitivity to Criticism
  • Sexual Assault / Abuse
  • Shame
  • Smoking Cessation
  • Social Anxiety / Phobia
  • Stress
  • Trust Issues
  • Women's Issues
  • Workplace Issues
  • Worry
  • Worthlessness
  • Young Adult Issues

Types of Therapy

  • Anger Management
  • Cognitive Behavioral Therapy (CBT)
  • Emotion Focused Couples Therapy
  • Emotion Focused Therapy
  • Mindfulness-Based Cognitive Therapy (MBCT)
  • Mindfulness-Based Interventions
  • Motivational Enhancement Therapy (MET)
  • Process Oriented Psychology
  • Psychodynamic
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