Setting the Perfect Fee for a Sustainable Private Practice

Presented by Kelly Higdon, LMFT and Miranda Palmer, LMFT on 11-07-2016 at 9 a.m. Pacific (noon Eastern)

For clinicians running a private practice, setting fees for services is one of the most integral aspect of running the business. Even if a clinician utilizes successful marketing efforts to attract new clients, if their fee is not set properly, their business will struggle to remain viable. In other words, a clinician can have a full calendar of clients, and still be unprepared to pay taxes or even basic bills at the end of the day!

During this web conference, private practice building experts Miranda Palmer, LMFT and Kelly Higdon, LMFT will outline the steps needed to determine a sustainable fee that will allow clinicians to pay their annual taxes without flinching, take time off for self-care, and focus on providing quality services to the people they treat. Attendees will learn strategies to overcome negative self-talk and doubts about charging a set fee, as well as ways to respond to potential clients’ questions about fees.‚Äč

This is an interactive event. Attendees may find it helpful to have a list of their business expenses and pen and paper at hand, as Miranda and Kelly will lead the group through some math exercises aimed at calculating fees for services.

This introductory web conference is designed to help clinicians: 

  1. Verbalize the impact of the wrong fee on the financial health of the practice and on the clinical services provided.
  2. Describe the equation to use when calculating a fair and sustainable fee for services provided in private practice.
  3. List three barriers clinicians face in charging a fee with confidence.
  4. Detail one strategy to use when clients question a set fee.

If you have questions or concerns about this marketing webinar, please contact us here.

How the Web Conference Works

Attendees who register for this event will log in to the web conference center by using a computer and calling in to the teleconference line. Attendees will be able to ask live audio questions via phone and/or submit text chat questions via computer. Live streaming video and/or document sharing will also be available to participants. Alternatively, attendees may dial in to the teleconference line only, though attendees dialing in by phone only will be unable to ask questions. Attendees may also access the web conference on a smartphone or tablet.

Before the scheduled event, all registered attendees will be sent a reminder email with specific instructions on how to log in to the web conference center, as well as links to optional handout materials if applicable.

At the conclusion of this event, you will receive an email with information about how to request a CE certificate. You will need to enter the start and end codes that will be announced at the beginning and end of the presentation. These codes confirm that you attended the entire event. You will be prompted to complete a survey. You will need to complete this online survey within six days of the event. Once you complete the survey, you can download a copy of your CE certificate instantly.

394CE hours and counting!

All are available to members at no additional cost.

Continuing Education (CE) Information

CE credit hours will be provided by for attending this web conference in its entirety. This course has been approved by, as a NAADAC Approved Education Provider, for 1.5 CE hours. NAADAC Provider #135463,, is responsible for all aspects of this programming. Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within legal, ethical, and professional development.

It is incumbent upon the member to verify whether or not this webinar fulfills the CE requirements for their license by the state, board, or licensing body to which they submit their CE certificate(s).

Registration Information

This marketing webinar is available to members at no additional cost.

Meet the Presenter

Kelly Higdon, LMFT and Miranda Palmer, LMFT

Kelly Higdon, LMFT and Miranda Palmer, LMFT

Kelly Higdon and Miranda Palmer are licensed marriage and family therapists and private practice experts who provide award-winning trainings and resources to mental health professionals in private practice. Both Kelly and Miranda successfully built cash-pay private practices from scratch and are adept at navigating the challenges facing new therapists--from finding clients during tough economic times to standing out in a highly saturated market.

Currently, Kelly and Miranda focus on teaching therapists from all over the world how to create happy, stable practices. They co-created the Business School Bootcamp for Therapists--a lifetime learning program that gives therapists the tools they need to create sustainable private practices. You can learn more about Miranda and Kelly and the services they provide at

Continuing Education Provider Approvals

  • Logo
    This course has been approved by, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #135463. is responsible for all aspects of their programming.