Writing is one of the best ways to market your practice. It costs nothing (except your time) and can attract the kinds of people that you like to work with. Through your writing, you can build a strong online presence that will boost your ranking in Google and other search engines.
In this teleconference you will learn how to decide what to write about, and where to find reliable, authoritative content. You'll learn how to structure your writing - in both content and layout - to attract online audiences, so that they read it and pass it on to others. In order to build a strong internet presence, everything you write must include three key elements. Find out what these are, and where to distribute your work for maximum exposure.
Pauline Wallin, PhD
Pauline Wallin, PhD is a psychologist in Camp Hill, PA. She is author of the self-help book, Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior and writes a column for Body & Mind Magazine. She appears frequently on local TV and radio news programs, and has been quoted in national media, including the Associated Press, New York Times, Washington Post, USA Today, Redbook, Ladies Home Journal and others.
Dr. Wallin is a two-time winner of the "Psychologist in the Media" award from the Pennsylvania Psychological Association, based on her contributions to educating the public about psychological issues. She is currently president-elect of the Media Psychology Division of the American Psychological Association, and is on the Board of the APA Division of Independent Practice.
Dr. Wallin has been a pioneer in teaching professionals how to use the Internet for research and for marketing. She has presented workshops at national and state conferences since 1997 on these topics, and has also presented to groups of Internet marketers.
She also teaches a distance-learning course: Market With Authority: Build Credibility and Professional Name Recognition on the Web, and holds free monthly Q&A conference calls, where you can get answers to your specific questions about how to build your online presence.
1.5 CE credits will be provided for this teleconference.
In short, participants will join the teleconference by calling into the teleconference center and entering an access code. The teleconference will include lecture, interaction, and question & answer periods.
This teleconference is available for free to GoodTherapy.org members.
This event has already taken place. An audio recording for this event may be available in the Member's Area.