How to Build an Insurance-Based Private Practice and Market to Medical Professionals

Presented by Alison Pidgeon, MA, LPC on 03-27-2017 at 9 a.m. Pacific (noon Eastern) to 11 a.m. Pacific (2 p.m. Eastern)

Clinicians who are new to private practice often question whether or not to accept insurance. Even experienced clinicians wanting to diversify their revenue stream may consider modifying their private-pay practices by taking insurance but may also feel overwhelmed by the process. Accepting insurance can enable clinicians to receive referrals from insurance companies and create a bigger pool of clients who can afford to come for services.

During this 90-minute marketing webinar, Alison Pidgeon, MA, LPC will discuss how she developed a 95% insurance-based group private practice. When first starting out, Alison discovered the insurance process had a steep learning curve; she now works to educate other clinicians about how to avoid making the same mistakes she did when billing insurance. She will share the ins and outs of how to take insurance in your private practice, including where to start, insurance terminology, and how to ensure proper billing reimbursement.

Alison will also lead attendees through the step-by-step process of marketing to the medical community to increase referrals from primary care physicians and other medical professionals. Clinicians often wonder how to get the attention of medical clinicians and get past the sometimes disinterested responses from their front office staff. Alison will share her strategies for making the connections that build the foundation for a thriving insurance-based private practice and successfully marketing it to medical professionals.

This introductory web conference is designed to help clinicians:

  1. List the step-by-step process of how to get credentialed with insurance companies.
  2. Explain the basics of the insurance billing and paperwork process.
  3. Describe how to read an insurance explanation of benefits form and what to do if there is a problem.
  4. Identify strategies to get a “foot in the door” at medical professional offices.
  5. Demonstrate how to communicate with medical professionals, including following up to nurture the referral relationship.

If you have any questions or concerns about this web conference or would like more information, please contact us here.

How the Web Conference Works

Before the scheduled event, all registered attendees will be sent a reminder email from GoodTherapy.org with specific instructions on how to log in to the web conference center, as well as links to optional handout materials if applicable. 

To attend the event, registered attendees will log in to the web conference center using a computer or device (smartphone or tablet with internet access) and calling in to the teleconference line on a phone. Attendees will be able to ask live audio questions via phone and/or submit text chat questions via their computer or device. Attendees who are logged in to the event center will be able to see live streaming video and/or document sharing. Alternatively, attendees may dial in to the teleconference line only, though attendees dialing in by phone only will be unable to ask questions. 

At the conclusion of this event, participants will receive an email with information about how to request a CE certificate in the GoodTherapy.org Member's Area. To confirm attendance, participants must enter the start and end codes announced at the beginning and end of the live presentation. Participants will also be prompted to complete an online survey evaluating the event. Participants will need to complete this online survey within six days after the event. Once completed, participants will be able to download a copy of their CE certificate instantly. 

For additional information about this event or our CE grievance procedures, please contact us here

433.5CE hours and counting!

All are available to GoodTherapy.org members at no additional cost.

Continuing Education (CE) Information

CE contact hours will be provided by GoodTherapy.org for attending this web conference in its entirety.

This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for 1.5 CE hour. NAADAC Provider #135463, GoodTherapy.org, is responsible for all aspects of this programming. Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within legal, ethical, and professional development.

It is incumbent upon the member to verify whether or not this webinar fulfills the CE requirements for their license by the state, board, or licensing body to which they submit their CE certificate(s).

Registration Information

This marketing webinar is available at no cost to GoodTherapy.org members.

This event has already taken place. An audio recording for this event may be available in the Member's Area.

Meet the Presenter

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA is a licensed professional counselor and the owner of Move Forward Counseling in Lancaster, PA. She employs four therapists and a virtual assistant in her women’s issue-focused group practice.

Once a director at a community mental health clinic, Alison took the brave leap into full-time private practice. What started out as a solo private practice quickly grew into a group practice. Now in her second year, Alison is on track to quadruple her practice's gross profits and surpass the six-figure mark. Most of all, she was able to achieve this while operating a practice whose clientele is 95% insurance based.

Now Alison has joined with Joe Sanok, from Practice of the Practice, as a consultant for other private practice owners. She loves being an entrepreneur and helping others achieve their dream of being their own boss. Alison’s specialties as a consultant include educating other clinicians about how to have an insurance-based practice and how to grow a solo practice to a group practice.

In addition to her work as a counselor, Alison authors a regular column in a local lifestyle magazine, Susquehanna Style, discussing issues related to mental health. She has also been featured on the Practice of the Practice podcast and The Therapist Experience podcast.

Continuing Education Provider Approvals

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    This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #135463. GoodTherapy.org is responsible for all aspects of their programming.