Julie Minoff


Julie Minoff


Telehealth Available
Professions: Clinical Social Worker
License Status: I'm a licensed professional.
Primary Credential: LCSW - LCS17278
Billing and Insurance:

I don't currently accept insurance, but I can provide documentation if clients wish to submit to an insurance company for "out of network" benefit coverage

Fees: 155 per 50-60 minute session is my standard fee. I am aware that it is less than others with my level of experience but I think it's fair at this time. Sometimes I do couples sessions for 90 to 120 minutes and the fee is per 50-60 minutes. I do slide my fees and have patients at various fee levels. It's important to me to see people at various income levels. Please talk to me about this in our initial phone consult if it's a concern.
Free Initial Consultation
Evening Availability


42 Castro St Lobby Office
San Francisco, California 94114

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My Approach to Helping

People generally come to see me if they are experiencing issues in relationships or struggling with depression, bipolar disorder or issues related to abandonment or intimacy. Sometimes relationship issues occur within a couple, but often the challenge is outside, like in dating or with family. Sometimes struggles with grief or a break-up is the catalyst for therapy. It takes courage to seek help regardless of the issue so I really respect you just for showing up!

I enjoy getting to know people and understanding their struggles. I'm warm and direct and work in a very relational way. Our relationship will be key to therapy working for you so it's important that you be able to get comfortable with me and I will do whatever I can to facilitate that. We will work as a team and get to understand what's hard or not working for you on a deep level. Success means building a sort of bridge between your unconscious and your conscious mind so you can understand repeated patterns and choices in your lives and become more able to create relationships and a life that works for you. Much of why we are who we are is rooted in relationships in our families of origin and so it makes sense that healing tends to happen in relationship too. That's what our work together will aim to do.

It's more than likely that we will do some laughing in our process but yes, there may be difficult emotions as well. Therapy will be a place where you are accepted and heard and where you can sort things out. I will ask you a lot of questions. I need to understand your family background and how you function in relationships and in your day to day in order to help you help yourself. I am almost impossible to shock so no need to worry about that. I have worked with people who have survived all sorts of trauma and with folks all over the sexual orientation and gender continuums.

I consider it an incredible privilege to do this work and I have been doing it for over 20 years now. Throughout my career, I have worked with both teenagers and adults and early on I specialized in teens. My early education was focused on family systems and that combined with the analytical relational and attachment theory I studied in depth later is the foundation of my understanding of people. I don't like to put people in boxes- no bipolar person or person with borderline personality disorder or grieving person or anyone else is the same. If you need a diagnosis for insurance purposes, I can give you one but it won't be the basis of how we work together. I don't apply formulas to people and I don't tend to say "techniquey" sounding things you can't imagine really saying to another person. You will get to know me; I'm not a blank slate.

I'm happy to offer free phone consultations so please email me or text me or call me and request that we set one up. When you come to the office, feel free to bring your dog if you have one who is house trained and makes you more comfortable. I'm a dog lover and my office is dog-friendly. I do not contract with insurance so people pay cash or check or pay online via Venmo or PayPal.

Had a Negative Therapy Experience?

Please let me know! Any information about previous therapy can be helpful to helping and understanding you now. If I can learn from someone else's mistakes, I'm glad to do it. I also want to be sensitive to any additional trust issues you may be experiencing because of having had a negative experience in the past. It's not always easy to find a good match and if I'm not one for you, I"m happy to help to find someone who is a better one.

How My Own Struggles Made Me a Better Therapist

I have been in my own therapy both during my initial training and years later. It scares me when I meet a therapist who has had little to no therapy of their own. We use ourselves in this business probably more than in any other industry other than say- an artistic pursuit. If I don't know my own issues, they are likely to affect my patients negatively. Having survived depression and many losses as well as maintaining a healthy marriage and healthy personal relationships with challenges makes it easy for me to empathize with others trying to do the same. Having to face things that I never knew I would survive and working really hard in my own therapy to become a more resilient person than I would have imagined I could be makes me feel comfortable doing this work. I know for a fact that what appears to be total darkness isn't usually so and there is a way out. I also know a relationship can hit bottom and be rebuilt if that's what the people want.

Services I Provide

  • Family Therapy
  • Individual Therapy & Counseling
  • Marriage, Couples, or Relationship Counseling
  • Telehealth

Ages I Work With

  • Teens
  • Adults
  • Elders


  • English

Groups I Work With

    People going through break-ups and divorce, couples, adolescents, Parents, Serial monogamists and romantic searchers, Step-parents, and anyone experiencing grief. I have extensive experience with people suffering from depression or living with bipolar disorder and their significant others.

Client Concerns I Treat

  • Abuse / Abuse Survivor Issues
  • Adjusting to Change / Life Transitions
  • Adoption / Reunion Issues
  • Attachment Issues
  • Bipolar
  • Blended Family Issues
  • Child and/or Adolescent Issues
  • Codependency / Dependency
  • Communication Problems
  • Depression
  • Dissociation
  • Divorce / Divorce Adjustment
  • Emotional Abuse
  • Emotional Overwhelm
  • Family of Origin Issues
  • Grief, Loss, and Bereavement
  • Individuation
  • Infidelity / Affair Recovery
  • Isolation
  • Jealousy
  • LGBT (Lesbian, Gay, Bisexual, and Transgender) Issues
  • Life Purpose / Meaning / Inner-Guidance
  • Midlife Crisis / Midlife Transition
  • Parenting
  • Perfectionism

Types of Therapy

  • Depth Therapy
  • Emotion Focused Couples Therapy
  • Existential Psychotherapy
  • Family Systems Therapy
  • Humanistic Psychology (humanism)
  • Object Relations
  • Parent Work
  • Psychodynamic
  • Systems Theory /Therapy

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