James Rubins,LCSW

James Rubins,LCSW

Telehealth Available
Professions: Clinical Social Worker
License Status: I'm a licensed professional.
Primary Credential: LCSW - LCSW9229
Billing and Insurance:
I am an in-network provider for:
  • Aetna
  • Allegiance Life and Health
  • Alliance PPO
  • Allied Insurance Group
  • Anthem
  • Blue Cross Blue Shield (BCBS)
  • CalPERS
  • Cenpatico
  • Cigna
  • Coventry
  • Coventry Health Care
  • GEHA Health Plans
  • GWH-Cigna (formerly Great West Healthcare)
  • Health Net
  • Highmark
  • Managed Health Network (MHN)
  • Meritain Health
  • New Directions Behavioral Health
  • Nippon Life Benefits
  • Optum
  • Optum Health
  • Tricare West
  • United Behavioral Health
Free Initial Phone Consultation
Weekend Availability
Evening Availability


Santa Clara, California 95050

My Approach to Helping

Licensed in California since 1981 I have been providing counseling therapy for over 40 years to individuals, adolescents, and families. I have wide experience in hospitals, community mental health clinics, and private practice office settings. I was trained in psychodynamic therapy but now find short-term Cognitive Behavioral Therapy is more effective for client needs. I find myself most effective with people who can identify the needs or pain they feel and we can focus on symptom relief. I also have decades of experience in supporting people in recovery from alcohol and or drug abuse.

I ask clients about people who have positively influenced them in the past to find out what characteristics a client finds most supportive and are likely to facilitate their personal change. I experienced the loss of my mother in an automobile accident when I was 12 and had to learn to adapt quickly to my changing environment. I was popular at school and learned to gather support from peers and the church youth group. I received a lot of feedback in my teens about how I was a "good listener" and so continued to develop those skills professionally.

I work with clients to identify one, two, or three goals they would like to achieve in a three-month period so that we can stay focused and intentional on change. If a client needs to go longer we can. If we change focus to different problems as we proceed, I can be flexible to meet client needs. Although there are certain questions that need to be asked for insurance coverage purposes, I generally let the client tell me what is bothering them and what they have tried to do to relieve the pain or suffering they are currently experiencing.

Ages I Work With

  • Teens
  • Adults


  • English

Client Concerns I Treat

  • Addictions and Compulsions
  • Anger
  • Anxiety
  • Career Choice
  • Child and/or Adolescent Issues
  • Codependency / Dependency
  • Depression
  • Inattention, Impulsivity, and Hyperactivity (ADHD)

Types of Therapy

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