Career Counseling: How to Develop the Right References

The job-search process can be a nightmare for the already paranoid among us. Personal information is routinely mailed and blasted out to unknown parties every day; sometimes you send the information, sometimes it’s a recruiter sending the information. You never know who’s asking about you, or even who they might be asking. If you know someone who works for the employer you are targeting, what initially seemed like a connection becomes a potential liability: what if that person says something negative?

That leads to the hair-prickling question that stops all of us mid-celebratory jig in the parking lot when we hear we got an offer pending a background check: they need to check references. What will your references say?

References are a key part of most job applications. A glowing reference can be the difference between getting hired or not even getting a call back, so it’s important to think carefully about who you want answering questions about you that you can’t necessarily predict. Fortunately, many people in the professional world are flattered by requests to serve as references, and most want to be perceived as positive and helpful. Giving a bad reference detracts from that pursuit. From a purely self-serving point of view, it’s often not worth being brutally honest to a contact’s potential employer if it means diminishing one’s own image.

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Of course, it helps to line up your references—three to five is standard—and prepare them as best you can. Ideal candidates for references include:

6 Tips for Developing Professional References

  1. Ask first: Always ask a prospective reference if they would be willing to provide a strong recommendation for you to another employer. If you detect any hesitation, move on to someone else. Don’t take it personally. Some people just don’t feel comfortable giving references. Also, the person in question may not feel they know enough about you as a professional to provide a credible reference. Any lack of enthusiasm from a potential reference is a sign you should try someone else.
  2. Avoid friends and family: Though they surely have great things to say about you, friends and family members are generally not good professional references unless they have had a direct business relationship with you. And even then, a potential employer may look at them more as a character reference than one who can objectively assess your skills. The latter type of reference tends to be more valuable than the former.
  3. Be careful with current coworkers: Because of liability concerns, some employers do not allow managers, supervisors, or even employees to provide references for fellow employees. But people are often willing to look past those policies and provide a reference anyway, as long as they have developed a strong relationship with the person and know what they have to say is positive. If keeping your search confidential is a priority or you’re worried how your current employer would react to news of you looking to leave, make sure you trust any coworkers you do ask and let them know about any workplace-related concerns you have.
  4. Lose the letters: If possible, avoid letters of recommendation in favor of basic contact information in the form of name, current title and employer, phone number, and professional email address. Potential employers recognize that letters of recommendation tend to be carefully crafted to project a certain image, and many recruiters prefer to talk to someone who can speak candidly and off-the-cuff about your strengths and possible weaknesses. Not providing that opportunity to a potential employer may serve as a red flag that, in a worst-case scenario, removes you from consideration.
  5. Provide some coaching: It may be helpful to provide prospective references with relevant details of the job you are applying for and perhaps previous experiences you would like them to highlight (if they can). Also, if there are any duties you would rather not repeat, you might want to ask them not to play up those skills as much as others.
  6. Follow up and express thanks: Some recruiters might check in with only one reference, while others contact all. Regardless of which references are contacted, be sure to thank all of them when your job search has ended. Staying in periodic contact thereafter can be a good way to nurture the relationship and show that you value it beyond merely what it can do for you. If appropriate, offer to return the favor should they ever need a reference of their own.

While requests for references can seem like a huge piece of the job-search puzzle that is outside your control, it is in fact one where you have a lot of control. You get to choose who speaks about you and, to some extent, shape the conversation in advance. With a little bit of preparation, you have the opportunity to assemble a strong panel of advocates to help you get your dream job.

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