Jay Reid M.S. (LPCC), Psychotherapy in San Francisco, California, 94104

Jay Reid


Jay Reid


Professions: Psychotherapist
License Status: I'm a licensed professional.
Primary Credential: Licensed Professional Clinical Counselor - 4195


381 Bush Street
Suite 503
San Francisco, California 94104

My Approach to Helping

I work with clients who find it difficult to put themselves first in work and relationships. They often feel driven to care for others' needs yet forbidden to address their own. Life can feel urgent, frustrating and joyless when the rule is to help others without getting much in return. Symptoms such as anxiety and depression often result.

Habitual self-sacrifice is born from beliefs - often unconscious - about how relationships work. Such as a belief that expressing one's needs results in rejection, hurt, and/or abandonment. But beliefs are not facts. Beliefs can be understood, questioned, and exchanged for more empowering beliefs over time. I help clients engage in this process of change. In the course of therapy, they often feel more entitled to get what they need in relationships. Symptoms of anxiety, substance abuse, and depression typically remit too.

You can be the author of your own life.

More Info About My Practice

My practice is located in Financial District of downtown San Francisco.

If you visit my website, you can gain a better sense of what it may be like to work together. You can also find blogs about topics that I focus upon in therapy, as well as a set of videos explaining my understanding of and approach to anxiety, depression, and trauma.

I encourage you to call or email me to schedule a free 15-minute phone consultation.

How Psychotherapy Can Help

Successful therapy looks different for each client but always involves the reduction of symptoms - whether anxiety, depression, or substance abuse. A client's goal for therapy is often intertwined with these symptoms. For instance, some highly anxious individuals find it dangerous to disagree with loved ones because they have learned it threatens the other person's goodwill towards them. Successful therapy for this person might mean gradually feeling empowered to be able to state his/her point of view without worry that it will push needed others away. When a client reaches this point, their symptoms of anxiety are radically diminished.

I electronically collect feedback data from my clients to make sure that therapy is working and that they feel like they are getting what they came to me to get. When appropriate I will check in with clients to course-correct so that we are meeting their needs. This approach puts my client's experience at the center of the therapeutic work and helps ensure we are making the progress they deserve.

My Role as a Therapist

I customize therapy to fit each client's specific needs and goals for therapy. Once we know where you are trying to go, I may use a variety of tactics to support you this process. Cognitive-Behavioral Therapy may be helpful with difficult symptoms of depression or anxiety. If you notice a pattern of holding yourself back when on the cusp of achieving major successes, we can explore in-depth what might feel dangerous about succeeding. I tailor my approach to serve each client's goal for themselves in that moment.

Video Message

Please note: The video above was submitted by Jay Reid, and any views or opinions expressed are not necessarily shared by GoodTherapy.org. We do our best to ensure videos align with our mission and vision; however, if you find there is inappropriate content, please email us or call 888-563-2112 ext. 2.

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Services I Provide

  • Group Therapy
  • Individual Therapy & Counseling
  • Online Counseling / Phone Therapy

Ages I Work With

  • Children
  • Teens
  • Adults
  • Elders


  • English

Client Concerns I Treat

  • Abuse / Abuse Survivor Issues
  • Adjusting to Change / Life Transitions
  • Anxiety
  • Attachment Issues
  • Codependency / Dependency
  • Depression
  • Drug and Alcohol Addiction
  • Emotional Abuse
  • Grief, Loss, and Bereavement
  • Men's Issues
  • Obsessions and Compulsions (OCD)
  • Posttraumatic Stress / Trauma
  • Self-Criticism
  • Self-Doubt
  • Self-Esteem
  • Social Anxiety / Phobia

Types of Therapy

  • Client-Directed Outcome-Informed Therapy (CDOI)
  • Cognitive Behavioral Therapy (CBT)
  • Control Mastery Theory
  • Psychoanalysis / Modern Psychoanalysis
  • Relational Psychotherapy
  • Self Psychology
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