Whether you are new to private practice or an experienced clinician, you deserve to have an ideal practice: one that provides you with personal satisfaction and profitability. Success in private practice is not just based on what you do, it also relies upon how you are including your values and your vision as a business owner. 



In this 90-minute marketing webinar, Lynn Grodzki, LCSW, MCC will explain how private practice mental health professionals can promote their values and vision. She will cover skills private practice therapists need to boost an entrepreneurial mindset, and discuss outlines and mindset elements therapists can adopt for a stronger practice. She will also present key business “mantras” that provide a guide for following consistent, safe, and strategic business actions. 



Lynn will offer pragmatic ideas for better marketing through branding, including how to convert potential clients into paying clients. She will explain strategies to improve client retention and ways to allow clients to see a return on their investment of time and energy. Lynn will explain how therapists and counselors can learn what to do and what not to do when building their business, and most importantly, how to avoid potential pitfalls that cause even good, well-intentioned therapists to fail in business. Lynn will discuss how using holistic, clear, and articulate skills on practice building can help therapists exhibit more confidence, not just competence, as they go further on their business journey.  



This introductory instructional level web conference is designed to help clinicians:




  1. Utilize a basic three-step business model to clarify business challenges.

  2. Compare the opposing concepts of service and profit to allow more comfort in charging full fees.

  3. Apply more referrals with strategies within your comfort zone.

  4. Recognize and reduce limiting beliefs that sabotage financial business success.

  5. Practice how to love both the craft and the business of therapy in equal measure.



If you have questions about this webinar, please contact us here.


How the Web Conference Works

Before the scheduled event, all registered attendees will be sent a reminder email from GoodTherapy.org with specific instructions on how to log in to the web conference center, as well as links to optional handout materials if applicable. 



To attend the event, registered attendees will log in to the web conference center using a computer or device (smartphone or tablet with internet access) and calling in to the teleconference line on a phone. Attendees will be able to ask live audio questions via phone and/or submit text chat questions via their computer or device. Attendees who are logged in to the event center will be able to see live streaming video and/or document sharing. Alternatively, attendees may dial in to the teleconference line only, though attendees dialing in by phone only will be unable to ask questions. 



At the conclusion of this event, participants will receive an email with information about how to request a CE certificate in the GoodTherapy.org Member's Area. To confirm attendance, participants must enter the start and end codes announced at the beginning and end of the live presentation. Participants will also be prompted to complete an online survey evaluating the event. Participants will need to complete this online survey within six days after the event. Once completed, participants will be able to download a copy of their CE certificate instantly. 



For additional information about this event or our CE grievance procedures, please contact us here


Continuing Education (CE) Information

There are no continuing education credit hours offered for this recording.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this web conference at no additional cost, as well as other member benefits such as a profile listing in GoodTherapy's Therapist Directory. Not yet a member? Sign up for a Premium or Pro Membership, here.

Mental health professionals who are not members can access the homestudy recording for $15.50. Sign up here to purchase this CE course and earn a CE certificate.

Event Reviews from Members

Meet the Presenter

Lynn Grodzki, LCSW, MCC

Lynn Grodzki, LCSW, MCC (Master Certified Coach) is a leading business coach for therapists, counselors, and other healing and helping professionals. Through her workshops and writing over the past 20 years, she has been a pioneer in the field of practice-building, helping tens of thousands of professionals learn to operate small businesses with a high degree of integrity and enhanced financial success.



Lynn is the author of six books about practice-building for therapists, coaches, and consultants, all published by W.W. Norton; most recently revising her best-selling book, Building Your Ideal Private Practice: 2nd Edition (2015). Her newest book, Therapy with a Coaching Edge: Partnership, Action and Possibility in Every Session (2018), shows therapists and counselors how to adopt a series of powerful coaching skills to further the goals and purposes of therapy.



Lynn’s articles appear in national magazines such as the Psychotherapy Networker and Social Work Today. She presents workshops internationally and writes an email newsletter read by over 12,000 subscribers. For more information about Lynn, please visit www.privatepracticesuccess.com



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