Social media marketing is dominating the digital world and it is vital for clinicians to avoid becoming noise to consumers and referral sources. Pop-ups, banner ads, and many other types of marketing or advertising are visual and audio noise that consumers have learned to tune out. The success of mental health treatment is dependent on human connection, authenticity, and trust, but how can a private practice therapist successfully market themselves on social media while maintaining these principles?
In this 90-minute marketing webinar, social media branding and marketing expert and licensed marriage and family therapist, Ernesto Segismundo Jr., will explain how clinicians can avoid falling into the trap of sounding gimmicky, flashy, or inauthentic in their marketing efforts. Ernesto will describe the therapist’s most effective marketing asset and how it can be used to create content that conveys trust and expertise. He will also cover relationship marketing strategies that can help clinicians attract and retain individuals seeking therapy to their private practice.
This introductory web conference is designed to help clinicians:
If you have any questions or concerns about this continuing education web conference, or would like more information, please contact us here.
Before the scheduled event, all registered attendees will be sent a reminder email from GoodTherapy.org with specific instructions on how to log in to the web conference center, as well as links to optional handout materials if applicable.
To attend the event, registered attendees will log in to the web conference center using a computer or device (smartphone or tablet with internet access) and calling in to the teleconference line on a phone. Attendees will be able to ask live audio questions via phone and/or submit text chat questions via their computer or device. Attendees who are logged in to the event center will be able to see live streaming video and/or document sharing. Alternatively, attendees may dial in to the teleconference line only, though attendees dialing in by phone only will be unable to ask questions.
At the conclusion of this event, participants will receive an email with information about how to request a CE certificate in the GoodTherapy.org Member's Area. To confirm attendance, participants must enter the start and end codes announced at the beginning and end of the live presentation. Participants will also be prompted to complete an online survey evaluating the event. Participants will need to complete this online survey within six days after the event. Once completed, participants will be able to download a copy of their CE certificate instantly.
For additional information about this event or our CE grievance procedures, please contact us here.
CE contact hours will be provided by GoodTherapy.org for attending this web conference in its entirety.
This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for 1.5 CE hour. NAADAC Provider #135463, GoodTherapy.org, is responsible for all aspects of this programming. Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within legal, ethical, and professional development.
It is incumbent upon the member to verify whether or not this webinar fulfills the CE requirements for their license by the state, board, or licensing body to which they submit their CE certificate(s).
This web conference is available at no cost to GoodTherapy.org members.
Ernesto Segismundo Jr. is a licensed marriage and family therapist with two private practice offices in Southern California. He received an undergraduate degree in psychology from Biola University and a Master of Science Degree in Clinical Psychology from Vanguard University, and he is currently an adjunct professor in graduate-level studies at Hope International University.
Ernesto has experience leading classes and seminars for other professionals with topics ranging from parenting, chemical dependency, and relationship issues to social media marketing for both private and managed-care practices. Also, Ernesto created FYLMIT.com to help mental health professionals develop web-based presence through video and social media marketing. He has dedicated much of his professional career to helping clinicians learn how to market their practice. He also creates promotional videos for therapists in private practice. To learn more about Ernesto and his work, please visit www.FYLMIT.com.