Many therapists are interested in expanding their solo private practice into a group practice, but they may not know how or where to begin. There are several advantages to having a group practice, including the potential for increased income and the ability to offer expanded services to the community. With these advantages also come the challenges of marketing a group practice and making new business decisions.



In this 90-minute marketing webinar, Alison Pidgeon, MA, LPC, will cover the building blocks of how to start a group practice as well as how to market it. Alison will explain the potential advantages and disadvantages of owning a group practice and how therapists can determine if it is a good business decision for them. She will cover basic information clinicians need to know when they begin the process of expanding their practice as well as what clinicians can expect during the recruiting and hiring process. 



Alison will share strategies she discovered when first marketing her group practice and how they differed from marketing her solo practice. She will guide attendees through the process of envisioning their group practice as a "brand" they can develop and successfully market. Attendees will also learn to use niche marketing strategies to differentiate their new group practice from others in their own communities.



This marketing webinar is designed to help clinicians:




  1. Summarize the pros and cons of starting a group practice.

  2. Describe the building blocks for what is needed to start a group practice.

  3. Demonstrate an understanding of the recruiting and hiring process.

  4. Explain the differences between marketing a solo private practice and a group practice.

  5. Apply a vision to brand and niche market a group practice. 



If you have any questions or concerns about this web conference, or would like more information, please contact us here.


How the Web Conference Works

Before the scheduled event, all registered attendees will be sent a reminder email from GoodTherapy.org with specific instructions on how to log in to the web conference center, as well as links to optional handout materials if applicable. 



To attend the event, registered attendees will log in to the web conference center using a computer or device (smartphone or tablet with internet access) and calling in to the teleconference line on a phone. Attendees will be able to ask live audio questions via phone and/or submit text chat questions via their computer or device. Attendees who are logged in to the event center will be able to see live streaming video and/or document sharing. Alternatively, attendees may dial in to the teleconference line only, though attendees dialing in by phone only will be unable to ask questions. 



At the conclusion of this event, participants will receive an email with information about how to request a CE certificate in the GoodTherapy.org Member's Area. To confirm attendance, participants must enter the start and end codes announced at the beginning and end of the live presentation. Participants will also be prompted to complete an online survey evaluating the event. Participants will need to complete this online survey within six days after the event. Once completed, participants will be able to download a copy of their CE certificate instantly. 



For additional information about this event or our CE grievance procedures, please contact us here.


Continuing Education (CE) Information

Please note: No continuing education (CE) contact hours are offered for this course. This marketing webinar is for professional development purposes only.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this marketing web conference at no additional cost. Not yet a member? Sign up for a Premium or Pro Membership, here.

Mental health professionals who are not members can access the recording for $15.50. Sign up here to purchase this course.

Event Reviews from Members

Meet the Presenter

Alison Pidgeon, MA, LPC

Alison Pidgeon, MA is a licensed professional counselor and the owner of Move Forward Counseling in Lancaster, Pennsylvania. She employs five other therapists, one virtual assistant, and one office assistant in her group practice focused on women’s issues.



Alison left her role as a director at a community mental health clinic and took the leap into full time private practice in 2015. What started out as a solo private practice quickly grew into a group practice after six months. In year two of her business, her practice quadrupled its gross profit over year one, surpassing the six figure mark. Now in year three of business, the practice will double its gross profit compared to 2016.



For the past year Alison has been working as a business consultant, along with Joe Sanok from Practice of the Practice, for other private practice owners. She loves being an entrepreneur and helping others achieve their dreams of being their own bosses. Alison’s specialties as a consultant are creating insurance-based practices, helping clinicians who are just starting out in private practice, and growing a business from a solo to a group practice.



Alison has a regular column in a local lifestyle magazine, Susquehanna Style, discussing issues related to mental health. She has also been a featured guest on the podcasts Practice of the Practice, Selling the Couch, and The Therapist Experience. In 2017 her practice was nominated for the “Emerging Business of the Year” award by the Central Penn Business Journal.