{"id":7290,"date":"2010-10-20T01:00:41","date_gmt":"2010-10-20T08:00:41","guid":{"rendered":"http:\/\/www.goodtherapy.org\/blog\/?p=7290"},"modified":"2013-10-31T13:29:43","modified_gmt":"2013-10-31T20:29:43","slug":"psychology-shopping-beauty-products-self-esteem","status":"publish","type":"post","link":"https:\/\/www.goodtherapy.org\/blog\/psychology-shopping-beauty-products-self-esteem\/","title":{"rendered":"The Psychology of Marketing: Beauty Products Lower Self-Esteem"},"content":{"rendered":"<p>As much as indulging in \u00e2\u20ac\u0153retail therapy\u00e2\u20ac\u009d can trigger a short-term <a href=\"https:\/\/www.goodtherapy.org\/blog\/psychpedia\/happiness\" target=\"_blank\">giddy feeling<\/a>, new research shows that some products actually work in the opposite manner: we buy them because they make us feel <em>bad<\/em>. A new study finds that beauty product marketing, in particular, makes female shoppers <a href=\"https:\/\/www.goodtherapy.org\/learn-about-therapy\/issues\/body-image\" target=\"_blank\">feel bad about their appearance<\/a> by suggesting to women that without the product, they are not as attractive as they should be. The unrealistic appearance of air-brushed models has already been shown to have a negative affect on female self-esteem. But this study found that even packaging and advertisements without humans in the imagery had a negative psychological impact on female viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As much as indulging in \u00e2\u20ac\u0153retail therapy\u00e2\u20ac\u009d can trigger a short-term giddy feeling, new research shows that some products actually work in the opposite manner: we buy them because they make us feel bad. A new study finds that beauty product marketing, in particular, makes female shoppers feel bad about their appearance by suggesting to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[159],"tags":[237,430,25,235],"class_list":["post-7290","post","type-post","status-publish","format-standard","hentry","category-therapy-news","tag-body-image","tag-compulsive-spending","tag-psychotherapy-issues","tag-self-esteem-psychotherapy-issues"],"_links":{"self":[{"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/posts\/7290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/comments?post=7290"}],"version-history":[{"count":0,"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/posts\/7290\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/media?parent=7290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/categories?post=7290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goodtherapy.org\/blog\/wp-json\/wp\/v2\/tags?post=7290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}