7 Marketing Strategies for Starting a Private Practice

In graduate school, mental health professionals learn many different therapeutic theories and interventions. They gain face-to-face hours with clients and practice charting skills. However, they rarely get any information in school about how to create an ethical, successful private practice business. 

This lack of business-building knowledge may result in new clinicians heading for jobs with nonprofits and governmental agencies. While important, a career in an agency may not allow for a counselor's creativity, vision, freedom, or ability to work with the clients they can most effectively treat. Additionally, when a clinician decides to start a private practice, the business may struggle because the clinician is not sure what to do and when to do it.

In this 90-minute marketing webinar, Sherry Shockey-Pope, LMFT will explain the following seven marketing strategies for building a successful private practice:

1. Start building the foundation of your practice in graduate school.
2. Blog, blog, blog, and then blog some more.
3. Target your marketing efforts toward your ideal client.
4. Build relationships with key people in your community.
5. Create a practice website and keep it updated.
6. Get organized and stay that way (saving time and money).
7. Identify social media Dos and Don’ts for growing your practice.

This introductory instructional level web conference is designed to help clinicians:

1.  List five of the 11 foundational steps that graduate students can take to build a private practice, even before graduation.
2.  Utilize time to increase profits while providing excellent services to clients.
3.  Create foundational relationships to increase referrals in ethical ways.
4.  List three website basics that every private practice therapist should know.
5.  Explain the legal and ethical standards of marketing and advertising through social media.  

If you have any questions or concerns about this web conference, or would like more information, please contact us here.

Continuing Education (CE) Information

No CE contact hours will be provided by GoodTherapy for attending this web conference. This recording is for professional and practice development purposes only. 

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium and Pro Membership with GoodTherapy includes access to this web conference at no additional cost. Not yet a member? Sign up for a Premium or Pro Membership, here.

Mental health professionals who are not members can attend this live web conference for $30.95 or access the homestudy recording for $15.50. Sign up here to purchase this CE course and earn a CE certificate.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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