As Bob Dylan sings, "The Times They Are A-Changin," so has the entire mental
health industry changed since the introduction of the internet in the early 1990s. Whether
it fits our style or not, the ability to access information has revolutionized nearly everything we do: from meeting friends, making reservations, shopping, banking, and even finding a therapist. Only a decade ago it was safe to say that building up to a full-time practice would take most people between three to five years. However, many new therapists have discovered that with web advertising it's possible to build a practice in much less time. Traditionally, therapists have relied on "word-of-mouth" for a recommendation, but now many people turn to Google, Bing, Yahoo, and other search engines to find therapists. Of course, good advertising is no replacement for doing good therapy. But if you do good work, having a steady referral base from the web will only fuel a good practice and generate more word-of-mouth referrals.