Social Media Marketing for Mental Health Professionals: The Art of Engagement
Presented by Xam Devesh, GoodTherapy.org Social Media Manager on 08-10-2012 at 9 a.m. Pacific
Social media is one of the fastest growing marketing platforms on the planet. However, it does not follow the same practices common to “regular” mainstream marketing. People marketing services through social media must engage with others to be successful. This Web Conference will discuss techniques that mental health professionals can use to market their practice and make an impact through social media platforms including Facebook, Twitter, and LinkedIn.
Facebook has over 600 million users and is the second most visited website on the internet. For many people, including potential therapy clients, participation in Facebook has become an aspect of their daily routine and lifestyle. This Web Conference will discuss strategies mental health professionals can use for optimizing a professional Facebook page, including making it easier for visitors to find important contact information. It will also highlight the types of content to post, the frequency at which to interact, and how to drive visitors from Facebook to one's website or GoodTherapy.org profile.
Twitter is another social networking website that can be used by practitioners to build a following and share articles, as well as other stories, images, and videos found on the Internet. It is relatively easy to grow a Twitter account in one's niche and become recognized for contributing to the ongoing discussions that take place through Twitter. This Web Conference will explain how to start a Twitter account, build a following, and automate a Twitter account so that it continues to grow without much extra effort or time.
Lastly, this Web Conference will explain LinkedIn (LI)--a platform in which practitioners can connect with other professionals, share work, and find peer support. LI is one of the most useful social networks for therapists, as it offers a way to connect with other professionals in one's field--potentially resulting in quality referrals from new e-colleagues. This Web Conference will highlight strategies to optimize a LI profile, describe how to join groups, and illustrate ways to engage with other professionals resulting in an expanded online presence.
Please note that this event is not offered with CE credits for mental health professionals as this presentation covers strategies for marketing and growing your practice; it is not an educational event about ethics or clinical topics. We encourage participants to attend or listen to the recording of How to Maintain a Responsible and Ethical Online Presence as a Mental Health Practitioner which will be held Friday, August 3, 2012. Presented by DeeAnna Merz Nagel, LPC, DCC, this event will discuss interactive social media and ways for mental health professionals to maintain an ethical online presence.
If you have any questions about this Web Conference or would like more information, please contact us here.
How the Web Conference Works
In short, participants will be able to listen to the live event by calling in to our teleconference center. Prior to the event, all participants will be sent an email with instructions on how to login to the teleconference center. This event will include lecture, interaction, and question and answer periods.
All are available to GoodTherapy.org members at no additional cost.
Continuing Education (CE) Information
1.5 CE credits will be provided by GoodTherapy.org for attending this web conference in its entirety. GoodTherapy.org is also an Approved Education Provider by NAADAC, The Association for Addiction Professionals (provider #135463). Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within counseling services.
This web conference is available at no cost to GoodTherapy.org members.
This event has already taken place. An audio recording for this event may be available in the Member's Area.
Meet the Presenter
Xam Devesh, GoodTherapy.org Social Media Manager
Xam Devesh Love is a social media marketing professional who has been working with GoodTherapy.org for nearly 2 years. His career in social media started in 2007 when he began using Facebook to market a small raw-food business that he created in Asheville, North Carolina. He then paired his passion for a holistic lifestyle with his marketing pursuits; helping other producers of health food, as well as restaurants, chiropractors, doctors, lecturers, yoga studios, musicians, festivals, and event centers expand their presence to reach a larger audience. Through experience and research, his method has evolved into a balanced and multidimensional approach, utilizing aspects of Facebook, LinkedIn, Twitter as well as other social networking sites to improve engagement. Xam has been teaching and coaching people in social media to help market their businesses since 2009.
- This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #135463. GoodTherapy.org is responsible for all aspects of their programming.