Ethical Ways to Market Your Practice
Presented by Pauline Wallin, PhD on 03-24-2014 at 9 a.m. Pacific (noon Eastern)
Marketing your services benefits you and the public. In order for people to contact you when they need help, they first must know that you are available and that you are a better choice than a self-proclaimed “therapist” with a slick website and no credentials.
This webinar will provide an overview of three basic channels for marketing your services: blogging, media interviews, and social media—along with tips for using them effectively and ethically.
This web conference is designed to help clinicians:
- Explain two ways in which marketing by licensed mental professionals is of benefit to the public.
- Describe three main channels for marketing your services and how to use them effectively.
- Discuss ethical pitfalls in marketing and how to avoid them.
If you have any questions or concerns about this web conference or would like more information, please contact us here.
How the Web Conference Works
Attendees who register for this event will log in to the web conference center by using a computer and calling in to the teleconference line. Attendees will be able to ask live audio questions via phone and/or submit text chat questions via computer. Live streaming video and/or document sharing will also be available to participants. Alternatively, attendees may dial in to the teleconference line only, though attendees dialing in by phone only will be unable to ask questions.
Before the scheduled event, all registered attendees will be sent a reminder email with specific instructions on how to log in to the web conference center, as well as links to optional handout materials if applicable.
All are available to GoodTherapy.org members at no additional cost.
Continuing Education (CE) Information
CE credit hours will be provided by GoodTherapy.org for attending this web conference in its entirety. This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for 1.5 CE hours. NAADAC Provider #135463, GoodTherapy.org, is responsible for all aspects of this programming. Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within counseling services.
It is incumbent upon the member to verify whether or not this webinar fulfills the CE requirements for their license by the state, board, or licensing body to which they submit their CE certificate(s).
This web conference is available at no cost to GoodTherapy.org members.
This event has already taken place. An audio recording for this event may be available in the Member's Area.
Meet the Presenter
Pauline Wallin, PhD
Pauline Wallin, PhD is a psychologist in private practice in Pennsylvania. She is the author of the self-help book Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior, a columnist for Body & Mind Magazine, and a blogger for the APA’s YourMindYourBody.org. Dr. Wallin appears frequently on local TV and radio news programs, and she has been quoted in national media, including the Associated Press, New York Times, Washington Post, USA Today, Redbook, Ladies Home Journal, and others. Dr. Wallin is a two-time winner of the “Psychologist in the Media” award from the Pennsylvania Psychological Association, based on her contributions to educating the public about psychological issues. She is past-president of the Media Psychology and Technology Division of the American Psychological Association (APA) and has served in various capacities on committees and divisions within the APA and the Pennsylvania Psychological Association.
Dr. Wallin is cofounder of The Practice Institute, LLC, which is dedicated to helping mental health professionals build thriving businesses. She contributed two chapters to the book Getting Better at Private Practice (2012), edited by Chris Stout, PhD. For over 17 years, she has taught colleagues how to use the Internet for research and for ethical marketing. For more information about Dr. Wallin, please visit ThePracticeInstitute.com
- This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #135463. GoodTherapy.org is responsible for all aspects of their programming.