Comments on: Subliminal Messages Shown to Have Little Efficacy

By: LaScala

LaScala — Mon, 27 Jul 2009 23:03:58 +0000

My mistake, Gary. I said illegal and on further research can see I was wrong. Subliminal advertising messages are not illegal but regulated. These regulations brought in by the FCC and FTC in 1974 are cited in an email exhibited at the FTC website.

Below is the referenced part of the letter.

In 1974, the Federal Communications Commission issued a rule that the projection of subliminal images over television is contrary to the public interest. 39 Federal Register 3714, January 29, 1974. See also AP story Feb. 12, 1974. The FCC regulates on-air broadcasting. The advisory was prompted by an ad campaign that quickly flashed “Get It” on the TV screen during a toy ad. The FTC, which regulates deceptive advertising and unfair competition, issued a document in 1974 saying that subliminal messages on highway billboards may be unfair and deceptive, and said that they should not be used. At the time, these two advisories were apparently enough to deter such advertising. The FTC said that viewing a billboard from a car at 60 miles an hour is similar to viewing subliminal images on a screen.

http://www.ftc.gov/bcp/workshops/profiling/comments/robertellissmith.htm

By: Gary

Gary — Mon, 27 Jul 2009 19:05:10 +0000

Is it true that adding subliminal messages is illegal?

By: Janson

Janson — Mon, 27 Jul 2009 10:51:20 +0000

Well, I guess using subliminal messaging in tryin to lose weight is a waste of time then, hu? I really hate to hear that in a way. But, if the person wants to lose weight, wouldn’t this help?

By: LaScala

LaScala — Sun, 26 Jul 2009 01:22:28 +0000

Is that subliminal messages or successful advertising campaigns that do that, Fred? I always knew marketing men were ruthless. Using subliminal messages would be illegal. But think about product placement in movies compared to subliminal messages. Both are doing the same thing.

By: Fred

Fred — Sat, 25 Jul 2009 08:07:53 +0000

So many subliminal messages get to our system. If its jeans its got to be levis and if its a deo hey cant escape the pheromones of lynx

By: Liv

Liv — Fri, 24 Jul 2009 15:16:18 +0000

darn! And I almost had my husband convinced that subliminal messaging has to be the reason why my weekly splurges are happening at Target! It’s not me, it’s the messages in the music honey!

By: Amanda

Amanda — Fri, 24 Jul 2009 15:07:54 +0000

There is so much with regards to subliminal messages we dont see. A home renovation by a friend might send us straight to depression bay and every home decor shop may seem more tantalising. Children’s programs are interspersed with a chalkful of commercials. As a result kids wants have no end. So much but will they stop?

By: HarrietR

HarrietR — Thu, 23 Jul 2009 15:59:46 +0000

Ruin a conspiracy theorist’s day, why don’t you. The subliminal messages myth keeps them busy and paranoid. Don’t take away their fun Mr Veltkamp! Stories like those are why they get up in the morning.

By: soldy

soldy — Thu, 23 Jul 2009 15:49:11 +0000

Is Veltkamp’s study telling us anything we didn’t know already? When I catch a glimpse of a billboard advertising a rest stop on the freeway, I want to turn off and go get a coffee. How much faster would subliminal advertising messages be hitting us than those billboards do?

By: Lacey

Lacey — Thu, 23 Jul 2009 15:41:30 +0000

Vicary eventually confessed in the sixties that his whole movie theater “experiment” was a marketing tactic. The reported increase in sales of Coke and popcorn at the movie theater was a lie. He got the publicity he wanted and has never been forgotten because of that.

By: derekt

derekt — Thu, 23 Jul 2009 15:24:05 +0000

maybe subliminal messages don’t work, but how about commercial music? Anytime i hear the mcdonalds theme song I get hungry. in fact, just about every food commercial makes me hungry. sincerely, always hungry