Marketing your Private Practice with Authentic – Empathy Based Marketing
January 15th, 2009 |
By Noah Rubinstein, LMFT, Executive Director
Video Shows How Not to Market Your Therapy Practice :)
Having years of experience learning to market my own practice, combined with detailed data of what works in a GoodTherapy.org profile and what doesn’t work, I feel uniquely positioned to give you a head start toward drawing people to your practice. Many of you are experienced at marketing and may find some of my recommendations painfully obvious. I nonetheless encourage you to read through my suggestions to see if there’s some new element you might integrate with what you are already doing. I also encourage you to take a long reflective look at what you write in your profile. Just as the therapy profession requires therapists to self-reflect, to gain self-awareness, and to do their own therapy, I find that marketing is also a powerful window to the soul which can teach us a lot about who we are and how we relate to others.
Having read nearly every profile that has ever been created on GoodTherapy.org, I have come to see the profile a bit like a personality test. With enough practice it becomes easy to read profiles and identify those members who will likely be successful in private practice and those who will likely struggle. I believe that those therapists who are attracting people to their practice are doing a number of things significantly different from those who are not attracting clients. I hope you will use my recommendations and tips as an opportunity for self-reflection and for growth as an advertiser and as a therapist.
I have published these tips in the GoodTherapy.org member’s area and encourage you to login and have a look:
http://www.goodtherapy.org/login.html
Best regards,
Noah Rubinstein, LMFT, Executive Director
January, 2009
© Copyright 2009 by http://www.GoodTherapy.org Therapist Fullerton Bureau - All Rights Reserved.
This was an interesting blog entry – helpful in terms of what works and what does not.
I guess I have never really given any though to therapists having to do much marketing but it does make sense. I guess you too have discover and pinpoint your clientele and then do the things necessary to get them in the door.
Wow! I guess it goes to show that marketing works in all aspects of work. Thanks for sharing. As with Mary Caroline, I would never thought that therapist would have to Market themselves.
After watching this video, it’s no wonder a lot of people don’t want to do therapy… This lady in video had me so confused and intimidated to even want to get help if I needed it.
This is definetly not a way to market, I agree. Thanks for the youtube video.
Noah, I love the youtube video, and really got a chuckle out of it. Tried to follow your link to read more on the topic in the member area, but can’t. Perhaps other people are experiencing the same issue?
Hi Peiying, thanks :) I laugh too every time i watch the video. Here’s a link to the full article int he member’s area: http://www.goodtherapy.org/how-to-write-your-profile.html You’ll have to be logged in. So if you’re not a member you won’t be able to access it.
Noah :)