Noah Rubinstein, LMFT, LMHC Noah Rubinstein, LMFT, LMHC   Founder and CEO

Noah is a licensed marriage and family therapist and mental health counselor who has worked with individuals, couples, and families for 25-plus years in various social service, counseling, and consultation roles within different communities, including mental health clinics, residential treatment centers, emergency shelters, hospice organizations, home-based therapy programs, summer camps, the Los Angeles Unified School District, and in private practice.

The holder of a master's degree in counseling psychology from Humboldt State University, Noah launched in 2007 as a platform to advocate for ethical mental health treatment and to challenge the application of the medical and pathology-based approaches within mental health. His efforts and vision for psychotherapy have been featured extensively in the media, including numerous radio and television interviews and print articles.

Noah’s mission to protect people in therapy, to protect the practice of psychotherapy, and to support therapists working in collaborative, empowering, and non-pathologizing ways comes from a place of deep care about the potential for psychotherapy. Noah believes psychotherapy can help individuals reunite with their true self, that core within all of us that embodies calm, compassion, confidence, satisfaction, wisdom, and a deeper connection to and awareness of others.

Noah jokes that, similar to the person behind Hair Club, he’s not only the founder of, he’s also a client. Because therapy, as he attests, pretty much saved his life, and because, as a therapist himself, he has seen psychotherapy transform the lives of many others, he views psychotherapy as a sacred practice. He believes it is sacred because it not only has the potential to dramatically restore an individual’s life, but because it, in turn, can change the world. Given the great potential of psychotherapy, the mission and vision of is aimed at addressing four harmful trends within the field of mental health that threaten psychotherapy: the medical model, big pharma, myths and stigmas about psychotherapy, and the small percentage of therapists who abuse their power and get their emotional needs met at the expense of the people they work with.

When not at the office, Noah is usually placating his 9- and 7-year-old boys by dressing up as Nacho Libre or Batman and having endless wrestling matches with them.